Marketing Director

Kingston Stanley; United Arab Emirates; On-site; AED 600,000 - 1,200,000; Full time

Job summary

Confidential role in Dubai, UAE, seeks an experienced Marketing Director to lead the marketing function within a well-established FMCG business. The role demands strategic oversight of brand positioning, consumer engagement and integrated campaigns across digital and traditional channels.

The candidate will manage a marketing team, drive growth with cross-functional partners, and oversee budgets and agencies. A strong track record in FMCG, UAE market understanding, and leadership is essential.

Qualifications

• 10+ years marketing experience in FMCG.
• Strong brand and consumer marketing background.
• Experience leading teams and managing sizeable marketing budgets.
• Strong understanding of the UAE/GCC consumer market.
• Commercially minded with a strong track record of delivering growth.

Responsibilities

• Lead and execute the overall marketing strategy across the business.
• Drive brand strategy, positioning and consumer engagement.
• Oversee integrated campaigns across digital, traditional, trade and retail.
• Lead consumer insights, market analysis and competitor intelligence.
• Manage and develop the marketing team.
• Work closely with Sales, Commercial and Trade Marketing teams to drive growth.
• Manage agency relationships, budgets and campaign performance.

Skills

Marketing leadership

FMCG

Brand strategy

Consumer insights

Budget management

Team leadership

Job description

Confidential Role

Marketing Director – FMCG

Location: Dubai, UAE

Salary: Competitive, depending on experience

We are seeking an experienced Marketing Director to lead the marketing function for a well-established FMCG business in the UAE.

Key responsibilities:

Lead and execute the overall marketing strategy across the business.

Drive brand strategy, positioning and consumer engagement.

Oversee integrated campaigns across digital, traditional, trade and retail.

Lead consumer insights, market analysis and competitor intelligence.

Manage and develop the marketing team.

Work closely with Sales, Commercial and Trade Marketing teams to drive growth.

Manage agency relationships, budgets and campaign performance.

Requirements:

10+ years marketing experience, with significant FMCG exposure.

Strong brand and consumer marketing background.

Experience leading teams and managing sizeable marketing budgets.

Strong understanding of the UAE/GCC consumer market.

Commercially minded with a strong track record of delivering growth.

Candidates must be based in the UAE.