Healthcare Marketing Coordinator: Campaigns & Content

NMC GROUP SERVICES.; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

NMC GROUP SERVICES. seeks a marketing professional to plan, execute and track campaigns across print, digital, social media and healthcare channels to boost brand awareness and patient acquisition.

The role covers content creation, social media management, SEO/SEM, market research and event coordination, ensuring brand consistency and data-driven reporting while collaborating with clinical and admin teams.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related discipline.
• Minimum 1–2 years of experience in marketing, preferably within a hospital, medical centre, clinic, or healthcare organisation.
• Experience in campaign coordination, digital marketing, corporate outreach, events, and lead generation.

Responsibilities

• Plan, execute and track marketing campaigns across multiple channels to increase brand awareness and patient acquisition.
• Develop engaging content for website, blog, social media, brochures, newsletters and other marketing materials while adhering to regulations.
• Manage and monitor social media platforms to engage with the community and promote services.
• Oversee SEO/SEM strategies for visibility and online reach.
• Conduct market research to identify trends, competitor activities and patient needs.
• Plan and coordinate community events to promote healthcare services and build relationships with potential patients.
• Maintain consistent branding across all materials reflecting the organisation’s mission and values.
• Use analytics tools to measure campaign effectiveness and report on KPIs such as traffic, leads, and engagement.
• Collaborate with internal teams including doctors, staff and admin to align marketing with goals and patient care standards.

Skills

Campaign management

Content creation

Social media

SEO SEM

Market research

Event coordination

Brand management

Analytics reporting

Collaboration

Education

Bachelor’s degree in Marketing, Business Administration, Communications

Job description

NMC GROUP SERVICES. seeks a marketing professional to plan, execute and track campaigns across print, digital, social media and healthcare channels to boost brand awareness and patient acquisition.

The role covers content creation, social media management, SEO/SEM, market research and event coordination, ensuring brand consistency and data-driven reporting while collaborating with clinical and admin teams.