Marketing & Communications Specialist M/F

SKEMA Business School; Dubai; On-site; AED 150,000 - 210,000; Full time

Job summary

SKEMA Business School in Dubai seeks a Marketing & Communications Specialist (UAE) based in DIFC. You will deploy SKEMA’s global brand and communications strategy across the UAE and GCC, strengthening visibility and reputation while aligning with the Global Brand & Communications Department.

You will collaborate with Admissions, Academic teams, and corporate stakeholders to drive local campaigns, content creation, and events, ensuring a cohesive regional presence.

Qualifications

• Master’s degree in Marketing, Communications, or a related field.
• 2–5 years of experience in marketing/communication roles.
• Excellent written and verbal communication in English.
• Arabic knowledge is a strong asset and appreciated.
• Solid understanding of digital marketing, social media and performance tracking.

Responsibilities

• Adapt and implement SKEMA’s global brand strategy in the UAE.
• Drive local campaigns in coordination with global teams and measure performance.
• Create engaging content for website, social media, newsletters, and CRM.
• Build relationships with UAE-based media and stakeholders.
• Plan and promote local events and campus activities.
• Provide KPI reporting and share UAE market insights with global team.

Skills

Project management

Stakeholder management

Content creation

Social media management

Digital marketing

English communication

Education

Master’s degree in Marketing or Communications

Tools

CRM

Job description

SKEMA Business School is a global, multi-campus institution with a strong international footprint across Europe, the Americas, Africa, and Asia. As part of our strategic global expansion, SKEMA has established a presence in Dubai — one of the world’s most dynamic, innovative, and fast-growing education hubs.

To support our development in the region, we are seeking a Marketing & Communications Specialist (UAE) based in Dubai, DIFC.

This is an exciting opportunity for a versatile and ambitious communication professional who wants to contribute to the growth of an internationally recognized institution in the Middle East.

Let's talk about your future role!

As Marketing & Communications Specialist (UAE), you will be responsible for deploying SKEMA’s global brand and communication strategy within the UAE and the broader GCC environment.

You will play a key role in strengthening SKEMA’s visibility, attractiveness, and reputation in the region, while ensuring strong alignment with the Global Brand & Communications Department.

You will act as the primary local communication partner for the Dubai campus.

Brand & Corporate Communication

• Adapt and implement SKEMA’s global brand strategy in the UAE market.
• Ensure strict compliance with brand guidelines and institutional positioning.
• Create and localize high-quality content across channels (website, social media, newsletters, print materials, CRM, video).
• Support internal communication initiatives at campus level.

Marketing & Student Recruitment Support

• Execute local marketing campaigns in coordination with global teams.
• Adapt messaging to regional audiences (prospective students, families, corporate partners, government stakeholders).
• Contribute to campaign performance tracking and optimization.

Social Media & Digital Engagement

• Manage and grow local social media presence.
• Develop engaging, culturally relevant content tailored to the UAE/GCC audience.
• Deploy global campaigns locally and report on engagement and performance.

Media Relations & Ecosystem Visibility

• Build and maintain relationships with UAE-based media (education, business, innovation).
• Draft press releases and coordinate interviews and media opportunities.
• Promote SKEMA’s academic excellence and expertise within the regional ecosystem.

Events & Community Engagement

• Support the organization and promotion of local events (Open Days, recruitment fairs, conferences, corporate events,…).
• Ensure strong visibility before, during, and after events.
• Work closely with Admissions, Academic teams, and corporate stakeholders in Dubai.

Reporting & Coordination

• Provide regular KPI reporting to global teams.
• Share market insights and trends specific to the UAE and GCC region.
• Participate in regular coordination meetings with SKEMA’s Global Brand & Communications Department.

Your strengths and little extras

• Master’s degree in Marketing, Communication, or a related field.
• 2–5 years of experience in marketing and/or communication roles.
• Experience in the UAE or GCC market strongly preferred.
• Excellent written and verbal communication skills in English.
• Knowledge of Arabic is highly appreciated and considered a strong asset.
• Solid understanding of digital marketing, social media, and performance tracking.
• Experience in event coordination and stakeholder engagement is a plus.
• Experience in higher education or professional services is advantageous.

Your Skills & Mindset

• Highly organized, proactive, and adaptable.
• Strong project management and multitasking capabilities.
• Ability to work autonomously while collaborating with international teams.
• Cultural sensitivity and strong understanding of the Middle Eastern business environment.
• Strong interpersonal skills and stakeholder management abilities.
• Results-oriented with attention to detail.

At SKEMA, diversity and international openness are at the heart of who we are. We welcome candidates who are eager to make an impact and help shape the future of global education in the UAE.