Global Admissions & Marketing Lead — Dubai Campus

SKEMA Business School; Dubai; On-site; AED 216,000 - 360,000; Full time

Job summary

SKEMA Business School in Dubai is seeking an Admissions & Marketing Manager to recruit students for all programs on the Dubai campus and promote SKEMA across its campuses. You will lead promotional activities, manage CRM, coordinate ambassadors and budget, and travel across the Middle East with the DDMA and Brand teams to raise visibility.

Your background includes a master's in business, 5+ years in sales/marketing, and fluency in English, French and Arabic, with a proactive, collaborative

Qualifications

• Master’s degree from a business school; 5+ years in sales/marketing, preferably in education or consulting.
• Proficient in video production and design; content creation for social media.
• Knowledge of CRM and data tools; fluent in English, French and Arabic.
• Strong commercial acumen; excellent communication and interpersonal skills.
• Independent, rigorous, organized, proactive and collaborative.

Responsibilities

• Develop the marketing and sales plan to increase recruitment on the Dubai campus.
• Implement all program promotion and marketing activities.
• Organise recruitment and visibility initiatives (physical or digital) to promote SKEMA and its programs to various target candidates and influencers.
• Manage prospects (respond to requests for information, emailing, lead processing) until enrollment and update CRM.
• Oversee activities (trade shows, conferences, forums, digital campaigns); monitor performance with DDMA.
• Ensure production of numerous digital events and promote Dubai social media; manage calendar.
• Organise recruitment, training and coordination of ambassadors; analyze competition quarterly.
• Contribute to the annual budget process and monitor the Dubai Admissions & Marketing budget.

Skills

Marketing & Communications

Sales & Marketing

Video production

Content creation (social media)

Digital marketing tools

Multilingual: English, French, Arabic

Education

Master’s degree from a business school

Tools

CRM software

Data tools

Job description

SKEMA Business School in Dubai is seeking an Admissions & Marketing Manager to recruit students for all programs on the Dubai campus and promote SKEMA across its campuses. You will lead promotional activities, manage CRM, coordinate ambassadors and budget, and travel across the Middle East with the DDMA and Brand teams to raise visibility.

Your background includes a master's in business, 5+ years in sales/marketing, and fluency in English, French and Arabic, with a proactive, collaborative