Senior Marketing Manager

Global University Systems GmbH; Dubai; On-site; AED 223,200 - 334,800; Full time

Benefits offered by this job

30 days of vacation

Health care options

Dynamic work environment

Job summary

An international education provider is seeking a Senior Marketing Manager for its Dubai campus. This role requires full ownership of marketing operations and strategy, emphasizing proactive engagement with internal stakeholders. Candidates should have over 5 years of marketing experience, preferably in dynamic environments, and must excel in campaign planning and social media management. The position involves leading website launches and optimizing marketing campaigns to generate student interest, alongside a competitive benefits package in a vibrant campus environment.

Qualifications

• 5+ years of relevant marketing experience, ideally in education or international environments.
• Proven experience owning end-to-end marketing initiatives.
• Strong background in campaign planning and social media management.

Responsibilities

• Full ownership of all marketing activities for the UE Dubai campus.
• Lead the end-to-end launch of the new UE Dubai website.
• Plan, execute, and optimise integrated marketing campaigns.

Skills

Marketing strategy execution

Social media management

Content creation

Campaign planning

Event management

Education

University degree in Marketing or Business Administration

Tools

WordPress

Salesforce

MS Office

Google Workspace

Job description

We are looking for a Senior Marketing Manager who is ready to take full responsibility for marketing operations and strategy for our Dubai campus. This is a high-impact, high-responsibility role suited for a self-driven, highly organized professional who thrives in fast-paced environments and is confident acting as the sole marketing authority on site.

The role reports directly into the VP for Student Recruitment (based in the UAE) as well as functionally to the UE Head of Marketing (based in Germany) while closely working with the academic leadership in Dubai. You will operate at the intersection of strategy and hands‑on execution, representing marketing independently and proactively across all campus stakeholders.

This position requires strong prioritization skills, clarity of thought, creative problem‑solving, and the confidence to push back when needed. You will be expected to structure complexity, set direction, and deliver consistently under tight timelines.

Marketing Ownership & Leadership (Dubai Campus)

• Full ownership of all marketing activities for the UE Dubai campus, acting as the single point of contact for marketing on site
• Translate overall UE marketing strategy into a clear, executable local go‑to‑market plan for Dubai and the UAE
• Proactively managing expectations and aligning with internal stakeholders, confidently representing marketing priorities and decisions
• Own the local marketing budget, including planning, allocation, and ROI evaluation
• Select, brief, and manage external agencies, freelancers, and vendors as required

Website Relaunch & Digital Platform Leadership

• Lead and project manage the end‑to‑end launch of the new UE Dubai website, acting as the single owner for timelines, quality, and outcomes
• Coordinate cross‑functionally with central marketing, IT, external agencies, admissions, and academic stakeholders
• Define website structure, content architecture, user journeys, and conversion logic aligned with recruitment and brand objectives
• Ensure the website functions as a high‑performing student recruitment and lead‑generation platform, not just an information site
• Own post‑launch optimisation, performance tracking, and continuous improvement (UX, CRO, SEO, analytics)

Campaigns, Channels & Content

• Plan, execute, and optimise integrated online and offline marketing campaigns
• Own and operate UE Dubai’s social media channels (Instagram, TikTok, LinkedIn), including content planning, creation, publishing, and performance tracking
• Manage and maintain Dubai‑relevant website pages via CMS (WordPress) and coordinate affiliate/partner content
• Create high‑quality, target‑group‑relevant content in English (Arabic proficiency is a strong plus)

Events, Fairs & On‑Ground Marketing

• Plan, manage, and evaluate events, fairs, school visits, and on‑campus activations
• Coordinate all marketing‑related logistics, materials, and follow‑ups independently
• Ensure strong on‑site brand presence and consistent messaging

Analytics, Market Intelligence & Portfolio Input

• Conduct market and competitor analysis within the UAE higher education landscape
• Provide structured insights and recommendations to support portfolio development positioning, and program launches
• Track performance across channels and campaigns, turning data into clear actions and decisions
• Take clear ownership of marketing’s contribution to lead generation, pipeline quality, and enrollment growth, working closely with student recruitment, and admissions teams.

• Prepare regular reports, analyses, and presentations for local leadership and the central marketing team (experience with Salesforce a strong plus)
• Work closely with internal teams and external partners while maintaining clear ownership and accountability

Your profile

Experience & Skills

• University degree in Marketing, Business Administration, or a related field
• 5+ years of relevant marketing experience, ideally in education, services, or fast‑paced international environments
• Proven experience owning end‑to‑end marketing initiatives (strategy → execution → reporting)
• Strong background in social media management, content creation, campaign planning, and events
• Experience with CMS tools (e.g. WordPress) and CRM systems (Salesforce preferred)
• Performance marketing experience is a plus, but not mandatory

Mindset & Way of Working

• Highly autonomous, structured, and reliable - you organise yourself and your work without close supervision
• Comfortable operating in a high‑workload, high‑paced environment
• Confident communicator who can stand their ground with senior stakeholders
• Creative thinker with a logical, analytical, and solution‑oriented mindset
• Strong prioritisation skills and the ability to stay focused under pressure
• Hands‑on mentality - willing to both design strategy and execute daily tasks

Language & Tools

• Fluent English (written and spoken); Arabic is a strong advantage
• Confident user of MS Office / Google Workspace

Why us?

• A high‑impact senior role with real ownership and visibility
• Dynamic, international campus environment in Dubai
• 30 days of vacation
• Health care and preventive care options
• Opportunity to shape and grow the marketing presence of UE Dubai with your own ideas and concept