Marketing Automation Analyst

Experts Plus Recruitment Services; United Arab Emirates; On-site; AED 257,069 - 330,517; Full time

Job summary

A recruitment agency is looking for a Marketing Automation Analyst to oversee the execution of over 70 weekly campaigns across channels like Email, WhatsApp, and SMS. The ideal candidate will have 3–5 years of experience in marketing automation and must be proficient in Oracle Eloqua. Responsibilities include managing web forms, conducting A/B testing, and optimizing workflows to improve performance and accuracy. This role offers the opportunity to work with a dynamic team and contribute to effective engagement strategies.

Qualifications

• 3–5 years in a dedicated Marketing Automation role.
• Hands-on experience with Oracle Eloqua preferred.
• Basic HTML/CSS skills for troubleshooting.

Responsibilities

• Build, test, and deploy 70+ weekly campaigns across various channels.
• Create and manage web forms and landing pages.
• Build and maintain automated lifecycle journeys.

Skills

Campaign execution

Database management

A/B testing

Data analysis

HTML/CSS

Tools

Oracle Eloqua

Salesforce Marketing Cloud

Marketo

Job description

We are currently looking for Marketing Automation Analyst which will be responsible for the end-to-end execution of omnichannel campaigns (Email, WhatsApp, SMS) and the management of web forms across the portfolio of 30+ world-class exhibitions. The goal is to ensure that every campaign is delivered with 100% accuracy, on time, and optimized for maximum engagement.

Key Responsibilities

1. High-Volume Campaign Execution Omnichannel Deployment: Build, test, and deploy 70+ weekly campaigns across Email (EDM), WhatsApp, and SMS using Oracle Eloqua (and integrated messaging tools).
   • Segmentation: Manage complex database queries to build targeted audience segments, ensuring the right message reaches the right persona at the right time.
   • A/B Testing: Systematically test subject lines, content layouts, and send times to improve open and click-through rates across the portfolio.
2. Web Forms & Lead Capture Form Architecture: Create and manage web forms and landing pages for all show websites, ensuring seamless data flow into the CRM/Marketing Automation platform.
   • Tracking & Attribution: Ensure all digital touchpoints are correctly tagged (UTM parameters) to provide clear attribution for marketing ROI.
3. Automation & Lifecycle Journeys Nurture Flows: Build and maintain automated "Always-On" journeys, such as registration confirmations, abandoned cart sequences, and post-show follow-ups.
   • Workflow Optimization: Identify opportunities to automate manual campaign requests to reduce turnaround time and human error.
4. Quality Assurance (QA) & Governance The "Zero-Error" Standard: Perform rigorous testing on all campaigns (links, personalization tokens, mobile responsiveness) before deployment.
   • Deliverability Monitoring: Monitor sender reputation and bounce rates to ensure our communications stay out of the spam folder.
5. Reporting & Analytics Performance Tracking: Provide weekly reports on campaign performance (Open rates, CTR, conversion rates) to show leads and stakeholders.
   • Database Hygiene: Actively manage "Unsubscribes" and "Hard Bounces" to maintain a healthy and compliant marketing database.

Technical Requirements

• Experience: 3–5 years in a dedicated Marketing Automation role (Agency or High-Volume Corporate environment preferred).
• Platform Expertise: Hands-on experience with Oracle Eloqua (highly preferred), Marketo, or Salesforce Marketing Cloud.
• Languages: Basic HTML/CSS for email template troubleshooting and landing page tweaks.
• Data Savvy: Strong understanding of Excel for data cleaning and list management.
• Multi-Channel: Experience with WhatsApp Business API and SMS gateway integrations.