Marketing Activation Manager

Grant Thornton - UAE; Dubai; On-site; AED 279,000 - 391,000; Full time

Job summary

Grant Thornton UAE is seeking a Marketing Activation Manager to lead market activation across events, sponsorships, communications, digital, paid media and client engagement. You will translate campaign priorities into coordinated execution, manage the activation calendar and drive cross‑functional delivery with a focus on growth.

In this role you’ll lead a team, collaborate with PR and executive profiling, and ensure activations align with firm priorities.

Qualifications

• Bachelor's degree in marketing or related field required.
• Minimum 5 years in marketing execution, with multi-channel experience in B2B environments.
• Experience in professional services or financial services is preferred.
• Strong cross-channel campaign delivery with outcomes-focused results.
• Familiarity with CRM and marketing automation platforms; proficient communication skills.

Responsibilities

• Lead planning and execution of campaigns across events, digital, social, email, sponsorships, paid media and client communications.
• Own activation calendar and ensure delivery across paid, earned, owned and in-person channels.
• Plan event and sponsorship programmes with clear objectives, audiences and outcomes.
• Lead and develop the Marketing Activation Team; set delivery standards and oversee quality of output.
• Coordinate intake, scope requests and delivery across internal teams, agencies and vendors for brand consistency.
• Support PR, thought leadership and executive profiling in partnership with Communications Lead and Marketing Director.
• Oversee sponsorship activation and market communications aligned with firm priorities.
• Track campaign performance, maintain records and deliver post-activation reviews.

Skills

Channel management

Stakeholder management

Campaign execution

Team leadership

B2B marketing

Education

Bachelor's degree in marketing or related field

Tools

CRM software

Marketing automation tools

AI planning tools

Job description

We’re a large and growing professional services firm that still feels like a community.With over 76,000 professionals in more than 150 countries, we combine global scale with local expertise to help dynamic organizations unlock their potential for growth.We truly care about our colleagues, our clients, and the communities where we work and live.

As a Marketing Activation Manager, you’ll manage market activation, translating campaign and service line priorities into coordinated execution across events, sponsorships, communications, digital, paid media and client engagement. This role combines programme management, activation planning and team leadership. You will keep activity aligned to business priorities, operationally coordinated and delivered to standard. You will be involved beyond event execution in broader activation management, working across channels, stakeholders and delivery teams to ensure activity is joined up and growth-focused. Discover your purple and join our Clients & Markets Team today!

Let us paint a picture for you

Imagine being part of a team that puts “we before me”, where flexibility is a mindset, and where you trust your colleagues to have your back.

Imagine working for an organization that believes in the power of authenticity in everything that we do. Whether you're steering discussions in a client meeting, tackling your fear of heights at the top of the Burj Khalifa or ziplining across Jebel Jais – bring your true self to work. Be a partof a teamdriven by a purpose of shaping the world that we live in, based on trust and integrity in markets, dynamic businesses, and communities where businesses and people thrive.

Join us to expand your horizons, be inspired, face challenges, and most importantly, be yourself.

About Clients & Markets

The Clients & Markets function at Grant Thornton UAE focuses on driving business growth and enhancing market presence by developing and implementing strategic marketing and client engagement initiatives.The teamsupports the firm'sobjectivesby fostering strong client relationships,optimizingmarket opportunities, and promoting Grant Thornton’s brand within the UAE market.

As a Marketing Activation Manager some of your responsibilities will include:

• Leading the planning and execution of campaigns across events, digital, social, email, sponsorships, paid media and client communications
• Owning the activation calendar, ensuring activity is prioritised, assigned and delivered on time across paid, earned, owned and in-person channels
• Planning event and sponsorship programmes, defining objectives, audiences, business outcomes and follow-up actions, while ensuring activation readiness through clear targeting, stakeholder alignment and execution plans
• Managing and develop the Marketing Activation Team, setting delivery standards, building capability and overseeing quality of output
• Leading the campaign intake process, scope requests, allocate work and coordinate delivery across internal teams, agencies, vendors, offshore resources and global teams to ensure brand consistency and effective execution
• Supporting PR, thought leadership and executive profiling initiatives in partnership with the Communications Lead and Marketing Director
• Overseeing sponsorship activation, paid media coordination and market communications activity, ensuring alignment with firm priorities and business objectives
• Tracking campaign performance, maintain accurate records and reporting, and deliver post-activation reviews including attendance reconciliation, CRM capture and follow-up tracking
• Continuously identifying opportunities to improve activation effectiveness, stakeholder engagement and market visibility, while ensuring all activity complies with brand, governance and quality standards
• Using AI tools to enhance planning, targeting, communications and operational efficiency

.

Think you've got what it takes to be a Marketing Activation Manager? Like the color purple? Great. Here’s a few more boxes we're also hoping you can tick:

• Bachelor’s degree in marketing or related field
• At least five years of experience in marketing execution, campaign management or a similar role in a B2B environment, with demonstrated channel breadth across digital, paid media, content, PR, partnerships, sponsorships, events and direct outreach
• Experience in professional services, financial services or a similarly complex business
• Experience delivering integrated campaigns across multiple channels, as well as broad activation exposure across channels rather than deep specialism in a single area
• Proven ability to manage multi‑channel campaign delivery with clear business outcomes
• Leading, coaching and developing junior team members
• Highly organised with effective project management skills to oversee multiple complex programmes and deadlines simultaneously, as well as multiple stakeholders and channels
• Familiarity with project management tools, CRM and marketing automation platforms
• Effective stakeholder management skills with the ability to work across service lines and local leadership teams
• Effective written and verbal communication skills, with confidence briefing stakeholders, agencies and delivery teams
• Commercial mindset with an understanding of how activation activity supports pipeline progression, relationship development and market visibility
• Proficiency with AI tools to improve planning, targeting, communications and operational efficiency, with the ability to apply appropriate judgement and review to ensure accuracy