Marketing Activation Manager: Multi-Channel Campaign Leader

Grant Thornton; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

Grant Thornton UAE is seeking a Marketing Activation Manager to drive market activation by translating campaign priorities into coordinated execution across events, sponsorships, communications, digital, paid media and client engagement.

You will lead a team, manage activation calendars, and ensure alignment with business priorities while using AI tools to enhance planning and efficiency. This role demands broad channel experience in a B2B environment and strong stakeholder collaboration.

Qualifications

• Bachelor’s degree in marketing or related field is required.
• Minimum five years in marketing execution or campaign management in a B2B environment.
• Experience in professional services or financial services is preferred.
• Experience delivering integrated campaigns across multiple channels.
• Proven ability to manage multi-channel campaigns with clear business outcomes.
• Experience leading and developing junior team members.

Responsibilities

• Lead planning and execution of campaigns across events, digital, social, email, sponsorships, paid media, and client communications.
• Own activation calendar and ensure timely delivery across paid, earned, owned and in-person channels.
• Plan event and sponsorship programmes with clear objectives, audiences, and outcomes.
• Manage and develop the Marketing Activation Team, setting standards and quality output.
• Coordinate campaign intake, scope requests, and delivery across internal and external partners.
• Support PR, thought leadership and executive profiling with Communications Lead.
• Oversee sponsorship activation and market communications aligned with firm priorities.
• Track campaign performance, maintain records, and deliver post-activation reviews.

Skills

Multi-channel

Stakeholder management

Team leadership

Project management

AI in marketing

Education

Bachelor’s degree in marketing or related field

Tools

CRM

Marketing automation

AI tools

Job description

Grant Thornton UAE is seeking a Marketing Activation Manager to drive market activation by translating campaign priorities into coordinated execution across events, sponsorships, communications, digital, paid media and client engagement.

You will lead a team, manage activation calendars, and ensure alignment with business priorities while using AI tools to enhance planning and efficiency. This role demands broad channel experience in a B2B environment and strong stakeholder collaboration.