Marketing Manager (Loyalty Programs ) - ID -35375

NADIA Recruitment & Management Consultants; Dubai; Hybrid; AED 300,000 - 540,000; Full time

Job summary

NADIA Recruitment & Management Consultants in the UAE seeks a versatile Activations & Solutions Marketing Manager to bridge commercial strategy, creative thinking, and execution. Shape client portfolios, equip sales with assets, and ensure activations are market-ready and operable.

You will translate services into ready-to-sell solutions across promotional, digital, and omnichannel activations, lead end-to-end activation management, and partner with Sales, Creative Studio, and Operations to

Qualifications

• 5+ years in GCC promotional/marketing solutions environments with hybrid capability.
• Experience leading multi-stakeholder activation projects involving creative, ops, and client-facing teams.
• Fluent English; Arabic is a regional advantage.
• Proficient in presentations and marketing/project coordination tools.

Responsibilities

• Structure offerings into ready-to-sell solutions across promotional, digital, and omnichannel activations.
• Lead trade marketing activations end-to-end from concept to evaluation.
• Partner with Sales to provide solution recommendations and narratives.
• Develop sales enablement assets and success stories.
• Coordinate cross-functional with Sales, Creative Studio, and Operations.

Skills

Promotional Marketing

Activation Management

Cross-functional Coordination

English proficiency

Arabic language advantage

Tools

Presentation Tools

Marketing Platforms

Reporting Tools

Job description

Job Summary:

We are seeking a highly versatile Activations & Solutions Marketing Manager who thrives at the intersection of commercial strategy, creative thinking, and operational execution. You will play a central role in shaping client's portfolio, enabling the sales team with high-impact marketing assets, and ensuring that every activation — digital or physical — is designed for both market impact and operational feasibility. This position requires a rare blend of creative intelligence, commercial awareness, and hands-on project orchestration capabilities.

Key Responsibilities:

• Solutions Design & Innovation
  
  
  
  • Structure the Offering: Translate services and capabilities into clearly defined, ready-to-sell solutions across promotional, digital, and omnichannel activations.
  
  
  • Innovation Development: Continuously identify opportunities to introduce new solutions aligned with GCC retail dynamics, shopper behavior, and promotional mechanics.
  
  
  • Sales & Client Support: Partner with the sales team during strategic client discussions to provide solution recommendations, activation concepts, and value-driven marketing narratives.
  
  
  
  


• Sales Enablement & Marketing Assets
  
  
  
  • Sales Toolkit Ownership: Design, develop, and maintain the company’s sales enablement assets, including presentations, case studies, success stories, and solution documentation.
  
  
  • Success Story Development: Transform completed campaigns and activations into structured business cases demonstrating commercial impact and execution excellence.
  
  
  • Sales Team Training & Alignment: Train and support the sales team on solution positioning, toolkit usage, and messaging consistency across retailer and brand interactions.
  
  
  • Tools & Usage Evaluation: Monitor and evaluate sales tools adoption and usage effectiveness, ensuring alignment with business objectives.
  
  
  
  


• Activations & Project Leadership
  
  
  
  • End-to-End Activation Management: Lead Trade Marketing Execution (TME) initiatives and solution deployments from initial concept and sales support through execution and performance evaluation.
  
  
  • Cross-Functional Coordination: Act as the key liaison between Sales, Creative Studio, and Operations to ensure solution feasibility, execution integrity, and delivery excellence.
  
  
  • Field & Performance Evaluation: Assess activation and solution performance both analytically and on-ground, identifying optimization and evolution opportunities.
  
  
  • Continuous Improvement: Recommend enhancements to solutions, tools, and activation frameworks based on market feedback and operational realities.
  
  
  
  

Requirements:

• 5+ years of experience within a Promotional, BTL, Shopper Marketing, or Marketing Solutions environment in the GCC. Hybrid Capability: Demonstrated ability to operate across strategy, creative development, and operational coordination within fast-moving business contexts. Project & Activation Management: Strong hands-on experience managing multi-stakeholder initiatives involving creative, operational, and client-facing dimensions. Analytical & Commercial Mindset: Ability to evaluate activation performance, interpret business signals, and formulate actionable improvement recommendations. Communication: Professional fluency in English is mandatory. Arabic is a strong advantage for regional retailers and partner interactions. Tech & Tools Proficiency: Advanced proficiency in presentation tools and comfort working with marketing, reporting, and project coordination platforms. Work Style: Comfortable operating in dynamic environments with evolving priorities and cross-functional dependencies.