Manager, PB Marketing - Emiratized

First Abu Dhabi Bank (FAB); Abu Dhabi; On-site; AED 180,000 - 240,000; Full time

Job summary

First Abu Dhabi Bank (FAB) seeks a Manager – PB Marketing to plan and execute integrated campaigns across Current and Savings Accounts in the UAE. Lead cross-functional teams and agencies to drive customer acquisition and revenue growth, delivering culturally relevant campaigns across paid, owned, and earned channels.

The role requires strong project management, multi-channel expertise, and fluency in Arabic and English, with deep knowledge of the UAE market and regulatory considerations.

Qualifications

• 5–8 years of experience in marketing and communications or similar.
• Fluency in Arabic and English is essential for written and verbal communication.
• Bachelor's degree in marketing, communications, business, or a related field.

Responsibilities

• Develop and manage end-to-end marketing campaigns across ATL, BTL, digital, and social channels to meet annual objectives.
• Translate business and product objectives into campaign strategies for the UAE market with the creative agency.
• Own campaign delivery from brief to media planning, production, launch, and performance reporting.
• Collaborate with internal stakeholders to deliver on-brand, error-free marketing content in Arabic and English across channels.
• Ensure communications are on-brand, accurate, and compliant with brand and regulatory standards.
• Monitor campaign performance against KPIs and optimize for improved results.
• Manage campaign budgets, timelines, and agency relationships effectively.
• Work with creative, CRM, website, social media, media, product, events and PR teams.

Skills

Campaign management

Bilingual Arabic/English

Cross-functional collaboration

Project management

Content creation

Agency management

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Business

Job description

Job Summary / Introduction

The Manager – PB Marketing is responsible for planning and executing integrated marketing and communications campaigns across Current Accounts and Savings Accounts products to drive customer acquisition and revenue growth. The role works closely with cross-functional teams and agencies to deliver high-quality, culturally relevant campaigns across paid, owned, and earned channels.

Job Summary / Introduction

The Manager – PB Marketing is responsible for planning and executing integrated marketing and communications campaigns across Current Accounts and Savings Accounts products to drive customer acquisition and revenue growth. The role works closely with cross-functional teams and agencies to deliver high-quality, culturally relevant campaigns across paid, owned, and earned channels.

Key Responsibilities

• Develop and manage end-to-end marketing and communications campaigns across ATL, BTL, digital, and social channels to deliver against set annual marketing objectives.
• Translate business and product objectives into compelling, culturally relevant campaign strategies for the UAE market with the creative agency.
• Own campaign delivery from brief development and creative alignment through to media planning, production, launch, and performance reporting.
• Collaborate with internal stakeholders to deliver quality, on-brand and error-free marketing content in both Arabic and English across the right channels at the right time.
• Ensure all communications are on-brand, accurate, and aligned with brand and regulatory standards.
• Monitor campaign performance against KPIs and optimize for continuous improvement.
• Manage campaign budgets, timelines, and agency relationships effectively.
• Work collaboratively across functions including creative, CRM, website, social media, media, business, product, events and PR teams.

Requirements / Qualifications

• 5–8 years of experience in marketing and communications, ideally within a fast-paced, campaign-driven environment.
• Fluency and professional writing proficiency in both Arabic and English is essential.
• Bachelor's degree in marketing, Communications, Business, or a related field.
• Proven track record of managing integrated, multi-channel campaigns end-to-end.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Experience in a marketing role working with agencies and cross-functional teams.
• Solid understanding of the UAE market, consumer behavior, and cultural nuances.
• Excellent bilingual (Arabic/English) written and verbal communication skills.

Preferred / Beneficial

• Banking or financial services experience is strongly preferred.
• FMCG, CPG, or lifestyle brand experience is a plus.
• Creative judgment paired with analytical, performance-driven thinking.
• Strong attention to detail and commitment to brand and quality standards.
• Ability to thrive under pressure and adapt to changing priorities.
• Proactive, flexible and solution-driven mindset.
• Innovative, consumer-focused approach with a passion for technology and AI.