Manager - Brand Operations

Apparel Group; Dubai; On-site; AED 134,000 - 268,000; Full time

Job summary

Apparel Group in Dubai seeks a Store Manager to lead retail operations and drive growth through strong customer service and brand-driven visuals.

You will set sales targets, manage staff, and ensure SOP compliance across stores while building a high-performing team. The role requires balancing operations with customer experience and brand standards, with a focus on profitability.

Responsibilities

• Achieve performance metrics: units per transaction, average transaction value, sales per month, sales per square foot, sales turnover, shrinkage control, conversion rate improvement
• Set store sales targets to maximize sales and profitability
• Guide Area Managers and Store Managers to maximize productivity with available resources
• Manage operational costs and reduce costs through automation
• Enforce SOPs, policies and loss-prevention guidelines across stores and monitor compliance
• Oversee implementation of Visual Merchandising guidelines across stores
• Recruit and train staff on sales techniques, customer service, teamwork and brand etiquette
• Evaluate employee performance annually with coaching and feedback
• Make decisions on operations and visual standards based on store and client needs
• Identify training needs with Brand General Manager and training dept; develop succession plans
• Participate in selection and recruitment of operational staff
• Ensure staff proficiency through Learning and Development initiatives
• Conduct regional sales and operations meetings
• Provide feedback to Area Managers and Store Managers on performance
• Ensure participation in loyalty program Club Apparel
• Participate in weekly meetings with GM and senior management to review plans and achievements
• Monitor stock levels and manage inventory in consultation with Brand GM and Brand Managers
• Foster collaboration among GM, Area Manager, Brand Manager, Store Manager and Buyers/Planners to maximize sales
• Track slow-moving or obsolete stock and ensure stock security measures are in place
• Involve in design and layout of new store projects and create a New Store Schedule
• Guide concept architects during design and implementation
• Run project update meetings with Projects team
• Support territory during store set-up and merchandising
• Support brand visibility and marketing inputs
• Handle legal responsibilities related to store management and opening/planning

Job description

POSITION OBJECTIVE

• The position is responsible for increasing business revenues
• The position is responsible for developing, implementing and maintaining Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction
• Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store
• Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience
• Provide leadership and support to all the employees

Key Responsibilities

Sales And Profitability

• Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage
• Set store sales target to maximize the sales and profitability
• Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources
• Effective management of the operational costs, reduction in operational costs by automation
• Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees
• Oversea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times
• Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements
• Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation
• Interpret and make decision on operations and visual standards based on store and client’s needs Employee development
• Identify store training and development needs in conjunction with the Brand General Manager and training department
• Formulate a succession plan, in conjunction with the Brand General Manager - Set KPI’s and KRA’s for direct subordinates and conduct performance appraisal and feedback
• Involve in the selection and recruitment of the operational staff, when required
• Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives Communication
• Conduct regional sales and operations meetings on regular basis
• Provide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company's performance
• Ensure brand participation in loyalty program ‘Club Apparel’
• Weekly meeting with GM and Sr. Management to discuss business plan V/s Achievements and improvement areas Stock Management
• Monitor store inventory in consultation with Brand General Manager and Brand Managers
• Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners thereby maximizing sales
• Monitor slow-moving and out-dated stock, in consultation with Brand Managers
• Ensure stock security measures are effectively managed by Store Managers Store design and projects Management
• Involve in the design and layout process of the new store projects
• Design a "New Store Schedule' prior to commencement of design process
• Provide guidance to concept Architect during the design and implementation process
• Conduct regular Project update meetings with the Projects team
• Provide guidance and support to territory during set-up and merchandising phase Miscellaneous
• Ensure enhanced brand visibility and provide inputs for marketing and brand awareness
• Handling legal responsibilities related to store management/store opening/planning