Manager - Brand

Apparel FZCO; Dubai; On-site; AED 360,000 - 540,000; Full time

Job summary

Apparel FZCO is seeking a Brand Growth Leader to develop and implement the brand strategy across stores in the region, maximizing sales and profitability. You will coordinate with Brand GM and Marketing to shape brand image and ensure alignment with financial targets.

Responsibilities include brand merchandise planning, product selection, store productivity, recruitment and training, and evaluating new store openings to ensure the brand is positioned effectively in the market.

Qualifications

• Experience in brand development and retail brand management.
• Strong merchandising planning and product selection capabilities.
• Proven ability to conduct market and competitor research.
• Ability to recruit, train and lead store teams.

Responsibilities

• Develop and implement brand strategy to maximize sales and profitability.
• Coordinate with Brand GM and Marketing to shape brand image and positioning.
• Control costs within brand store budgets and optimize store productivity.
• Lead brand merchandise planning, buying, pricing and promotions.
• Identify new store sites, oversee openings and re-fits with operations.
• Recruit, train and develop store teams to execute brand standards.

Skills

Brand management

Merchandising planning

Market research

Store operations

Recruitment & training

Strategic planning

Job description

POSITION OBJECTIVE - The position is responsible for overall brand development and implementation for maximized sales and profit - Strategize for brand penetration and positioning within the region to create brand image in the market

Brand Growth and Profitability

• Maximize sales and profitability of brand stores in line with Company targets
• Develop the brand launch strategy in consultation with the Brand General Manager
• Control costs within budgetary guidelines for the brand stores
• Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as nbsp nbsp nbsp per brand product style and assortment plans
• Review feedback from territories on Brand acceptance and customer expectations
• Ensure adherence to financial plan in all key areas - sales markdowns margin and average inventory
• Create the brand positioning in consultation with the Marketing team and Brand Principal Brand General Manager
• Involve in recruitment and training of team members

Brand Merchandise Planning and Product Selection

• Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales sales forecasts company order parameters inventory checks forth coming events replenishment needs
• Design the merchandise plan pricing promotion assortment etc with the team for timely availability of stocks at the stores
• Determine buying requirements and formulate buying plan and budget
• Conduct product selection in coordination with the buying requirements and the product research received
• Ensure effective in-season management across territories stock balancing markdown management stock analysis stock vs sales performance

Brand Image

• Create brand awareness Club Apparel
• Coordinate with Retail Operations to collate nbsp the feedback on retail and brand operations

Market and Competition Research

• Acquire market intelligence through various sources and analyze trends that may impact business
• Research the brand acceptance within the region or any new territory and identify any inputs on brand customizations required
• Map competition prices products and provide qualitative inputs to business
• Research and look at new sites for brand outlets and discuss the same with the Operations Manager and General Manager
• Research on the latest trends in products brands styles designs fits etc

Projects Administration

• Evaluate the selected site on parameters like trade area customer base additional merchandising considerations and seek internal approvals
• Co-ordinate for new store openings and re-fits with the operations and projects team
• Ensure brand outlet locations are in line with the brand strategy and positioning
• Ensure adherence to the store opening plan