Position Objective
The position is responsible for increasing business revenues.
- The position is responsible for developing, implementing and maintaining Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction.
- Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store.
- Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience.
- Provide leadership and support to all the employees.
Key Responsibility Sales And Profitability
- Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage.
- Set store sales target to maximize the sales and profitability.
- Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources.
- Effective management of the operational costs, reduction in operational costs by automation.
- Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees.
- Oversee the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times.
- Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements.
- Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation.
- Interpret and make decision on operations and visual standards based on store and client’s needs Employee development.
- Identify store training and development needs in conjunction with the Brand General Manager and training department.
- Formulate a succession plan, in conjunction with the Brand General Manager.
- Set KPI’s and KRA’s for direct reportees and conduct performance appraisal and feedback.
Communication
- Conduct regional sales and operations meetings on regular basis.
- Provide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company's performance.
- Ensure brand participation in loyalty programme ‘Club Apparel’.
- Weekly meeting with GM and Sr. Management to discuss business plan V/s Achievements and improvement areas Stock Management.
- Monitor store inventory in consultation with Brand General Manager and Brand Managers.
- Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners thereby maximizing sales.
- Monitor slow-moving and out-dated stock, in consultation with Brand Managers.
- Ensure stock security measures are effectively managed by Store Managers.
- Store design and projects Management.
- Involve in the design and layout process of the new store projects.
- Design a "New Store Schedule" prior to commencement of design process.
- Provide guidance to concept Architect during the design and implementation process.
- Conduct regular Project update meetings with the Projects team - Provide guidance and support to territory during set-up and merchandising phase.
Miscellaneous
- Ensure enhanced brand visibility and provide inputs for marketing and brand awareness.
- Handling legal responsibilities related to store management/store opening/planning.