Assistant Manager - Sales

FashionUnited; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

FashionUnited in Dubai seeks a Store Leadership Manager to drive revenue and ensure retail standards across all outlets. You will lead, train, and coach store teams, ensuring exceptional customer service and brand alignment.

The role focuses on achieving sales targets, optimizing store performance, costs, and implementing SOPs while coordinating with regional managers for consistent brand execution.

Responsibilities

• Achieve and monitor sales and profitability metrics across units per transaction, AVT, monthly sales, square footage sales, shrinkage control, and conversion rate.
• Set store sales targets to maximize revenue and profitability.
• Guide Area Managers and Store Managers to improve store productivity via resource optimization.
• Manage operational costs and pursue cost reductions through automation.
• Enforce SOPs, policies, procedures, and loss prevention guidelines across stores.
• Ensure Visual Merchandising guidelines are followed in all locations.
• Recruit, train, and coach staff on sales skills, customer service, teamwork, and brand standards.
• Evaluate staff performance and conduct regular feedback and development conversations.
• Interpret store and client needs to inform operations and visual standards.

Job description

POSITION OBJECTIVE

• The position is responsible for increasing business revenues
• The position is responsible for developing, implementing and maintaining Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction
• Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store
• Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience
• Provide leadership and support to all the employees

Key Responsibility Sales and profitability:

• Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage
• Set store sales target to maximize the sales and profitability
• Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources
• Effective management of the operational costs, reduction in operational costs by automation
• Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees
• Oversea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times
• Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements
• Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation
• Interpret and make decision on operations and visual standards based on store and client’s needs

Employee development:

• Identify store training and development needs in conjunction with the Brand General Manager and training department
• Formulate a succession plan, in conjunction with the Brand General Manager
• Set KPI’s and KRA’s for direct reportees and conduct performance appraisal and feedback
• Involve in the selection and recruitment of the operational staff, when required - Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives

Communication

• Conduct regional sales and operations meetings on regular basis
• Provide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company's performance
• Ensure brand participation in loyalty programme ‘Club Apparel’
• Weekly meeting with GM and Sr. Management to discuss business plan V/s Achievements and improvement areas

Stock Management

• Monitor store inventory in consultation with Brand General Manager and Brand Managers
• Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners thereby maximizing sales
• Monitor slow-moving and out-dated stock, in consultation with Brand Managers
• Ensure stock security measures are effectively managed by Store Managers

Store design and projects Management

• Involve in the design and layout process of the new store projects
• Design a "New Store Schedule' prior to commencement of design process
• Provide guidance to concept Architect during the design and implementation process
• Conduct regular Project update meetings with the Projects team - Provide guidance and support to territory during set-up and merchandising phase

Miscellaneous

• Ensure enhanced brand visibility and provide inputs for marketing and brand awareness
• Handling legal responsibilities related to store management/store opening/planning