Luxury Real Estate Content, PR & Digital Campaigns Lead

Knight Frank MENA; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Knight Frank MENA is seeking a Content, PR & Digital Campaigns Specialist to elevate the Prime Residential team’s profile. You will craft compelling content, drive PR activity and coordinate integrated digital campaigns across channels, collaborating with Residential agents and leadership.

The role requires strong editorial judgment, excellent writing, and a deep understanding of digital marketing in a luxury real estate context. Premium brand standards apply.

Qualifications

• 3-5 years' content, PR or digital marketing experience.
• Excellent written English and copywriting skills.
• Strong editing and proofreading capability.
• Experience writing across multiple content formats.
• Strong content strategy knowledge.
• PR and media communications experience.
• Integrated digital campaign experience.
• Email and web marketing knowledge.
• Digital analytics and performance knowledge.
• Strong editorial judgement.
• Excellent attention to detail.
• Strong project and deadline management.
• Confident working with senior stakeholders.
• Knowledge of relevant marketing platforms.

Responsibilities

• Support Prime Residential content strategy.
• Write property, editorial, web, email and campaign content.
• Develop compelling property narratives and thought leadership.
• Translate research and data into engaging content.
• Adapt content across formats and audiences.
• Maintain editorial and campaign calendars.
• Proofread for accuracy, consistency and brand alignment.

Skills

Content strategy

Copywriting

Editing & proofreading

Editing & proofreading

PR & media communications

Integrated digital campaigns

Email & web marketing

Digital analytics

SEO knowledge

Campaign planning

Attention to detail

Stakeholder management

Strong editorial judgement

Deadline-driven

Tools

Google Analytics

CMS

CRM

Job description

Knight Frank MENA is seeking a Content, PR & Digital Campaigns Specialist to elevate the Prime Residential team’s profile. You will craft compelling content, drive PR activity and coordinate integrated digital campaigns across channels, collaborating with Residential agents and leadership.

The role requires strong editorial judgment, excellent writing, and a deep understanding of digital marketing in a luxury real estate context. Premium brand standards apply.