Social Media Specialist

Knight Frank MENA; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Knight Frank MENA is seeking an experienced Social Media Specialist for its Prime Residential team in Dubai. You will plan, create, and manage engaging content across Knight Frank’s Prime Residential channels, working with agents, photographers, designers and the Marketing & Communications team to showcase premium properties and lifestyle content.

You will combine strong social media expertise with exceptional content judgement and brand alignment, supporting launches, campaigns and market

Qualifications

• Minimum 3 years of social media experience.
• Excellent written English and copywriting.
• Strong Instagram and LinkedIn capability and platform literacy.
• Strong social strategy and content-planning skills.
• Short-form video and social-first expertise.
• Reels, Stories and carousel experience.
• Strong social analytics capability.
• Strong visual and brand judgement.
• Social scheduling and reporting platform experience.
• Creative tools knowledge (Canva or Adobe CC).
• Ability to work within brand guidelines.

Responsibilities

• Support Prime Residential social strategy.
• Manage the social content calendar.
• Identify growth and engagement opportunities.
• Develop platform-specific content concepts.
• Balance property, lifestyle and thought-leadership content.
• Monitor platform trends and developments.
• Create and publish social content.
• Write captions, headlines and social copy.
• Produce Reels, Stories and short-form video.
• Create property, lifestyle and team content.
• Brief photographers, videographers and designers.
• Ensure content accuracy and approvals.
• Identify properties and stories for promotion.
• Coordinate property and listing campaigns.
• Showcase architecture, interiors, location and lifestyle.
• Promote Knight Frank expertise and market knowledge.
• Monitor comments and engagement, escalate leads.
• Support organic and paid social campaigns.
• Coordinate internal teams and agencies.
• Track reach and engagement; produce reports.

Skills

3 years’ social media experience

Instagram capability

LinkedIn capability

Social strategy

Content-planning

Copywriting

Short-form video

Reels/Stories

Social analytics

Brand judgement

Scheduling tools

Canva/Adobe CC

Tools

Canva

Adobe Creative Cloud

Job description

Knight Frank’s Prime Residential business is continuing to grow; we are looking to appoint an experienced Social Media Specialist to strengthen the digital presence and visibility of the Prime Residential team.

The Social Media Specialist will be responsible for planning, creating, coordinating and managing engaging social media content across Knight Frank’s Prime Residential channels. Working closely with Residential agents, photographers, designers and the wider Marketing and Communications team, the role will support property launches, brand campaigns, market commentary and lifestyle-led content designed to showcase Knight Frank’s expertise within Dubai’s prime residential market.

The successful candidate will combine strong social media expertise with excellent content judgement, creative thinking and a clear understanding of premium brand positioning. They will be expected to understand what makes content perform across different platforms while ensuring that every output remains sophisticated, commercially relevant and consistent with Knight Frank’s brand standards. Previous experience within real estate, luxury, hospitality, lifestyle or another premium consumer-facing sector would be highly advantageous.

Responsibilities

• Support Prime Residential social strategy.
• Manage the social content calendar.
• Identify growth and engagement opportunities.
• Develop platform-specific content concepts.
• Balance property, lifestyle and thought-leadership content.
• Monitor platform trends and developments.

Content Creation & Production

• Create and publish social content.
• Write captions, headlines and social copy.
• Produce Reels, Stories and short-form video.
• Create property, lifestyle and team content.
• Brief photographers, videographers and designers.
• Ensure content accuracy and approvals.

Property & Agent Marketing

• Identify properties and stories for promotion.
• Create engaging luxury property content.
• Coordinate property and listing campaigns.
• Showcase architecture, interiors, location and lifestyle.
• Promote Knight Frank expertise and market knowledge.

Community Management & Engagement

• Monitor comments, messages and interactions.
• Escalate enquiries and leads to agents.
• Engage with relevant industry content.
• Maintain a professional brand tone.

Campaign & Paid Social Support

• Support organic and paid social campaigns.
• Adapt messaging by audience and platform.
• Support property-specific paid campaigns.
• Coordinate internal teams and agencies.
• Monitor and optimise campaign performance.

Analytics & Performance

• Track reach, engagement, growth and traffic.
• Analyse content and campaign performance.
• Produce performance reports and recommendations.
• Refine content using audience insights.
• Benchmark competitors and emerging trends.

Brand & Content Governance

• Maintain Knight Frank brand standards.
• Ensure published information is accurate.
• Maintain client and property confidentiality.
• Follow content approval processes.
• Maintain organised content libraries.

Team & Stakeholder Support

• Partner with Residential and Marketing teams.
• Coordinate agents and creative partners.
• Manage multiple briefs and deadlines.
• Advise on formats and platform best practice.
• Respond constructively to feedback.

Skills and Qualifications

• Minimum 3 years’ social media experience.
• Strong Instagram and LinkedIn capability.
• Strong social strategy and content-planning skills.
• Excellent written English and copywriting.
• Short-form video and social-first expertise.
• Reels, Stories and carousel experience.
• Strong social analytics capability.
• Strong visual and brand judgement.
• Social scheduling and reporting platform experience.
• Canva or Adobe Creative Cloud knowledge.
• Strong organisation and deadline management.
• Excellent attention to detail.
• Ability to work within brand guidelines.

Advantageous

• Prime or luxury residential experience.
• Luxury, property, hospitality or lifestyle experience.
• Dubai residential market knowledge.
• Property social-content experience.
• Video capture and editing skills.
• Premiere Pro, CapCut or similar experience.
• Meta or LinkedIn paid-social experience.
• Creative agency or content-creator experience.