Content, PR & Digital Campaigns Specialist

Knight Frank MENA; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Knight Frank MENA is seeking a Content, PR & Digital Campaigns Specialist to elevate the Prime Residential team’s profile. You will craft compelling content, drive PR activity and coordinate integrated digital campaigns across channels, collaborating with Residential agents and leadership.

The role requires strong editorial judgment, excellent writing, and a deep understanding of digital marketing in a luxury real estate context. Premium brand standards apply.

Qualifications

• 3-5 years' content, PR or digital marketing experience.
• Excellent written English and copywriting skills.
• Strong editing and proofreading capability.
• Experience writing across multiple content formats.
• Strong content strategy knowledge.
• PR and media communications experience.
• Integrated digital campaign experience.
• Email and web marketing knowledge.
• Digital analytics and performance knowledge.
• Strong editorial judgement.
• Excellent attention to detail.
• Strong project and deadline management.
• Confident working with senior stakeholders.
• Knowledge of relevant marketing platforms.

Responsibilities

• Support Prime Residential content strategy.
• Write property, editorial, web, email and campaign content.
• Develop compelling property narratives and thought leadership.
• Translate research and data into engaging content.
• Adapt content across formats and audiences.
• Maintain editorial and campaign calendars.
• Proofread for accuracy, consistency and brand alignment.

Skills

Content strategy

Copywriting

Editing & proofreading

Editing & proofreading

PR & media communications

Integrated digital campaigns

Email & web marketing

Digital analytics

SEO knowledge

Campaign planning

Attention to detail

Stakeholder management

Strong editorial judgement

Deadline-driven

Tools

Google Analytics

CMS

CRM

Job description

Knight Frank's Prime Residential business is continuing to grow; we are looking to appoint an experienced Content, PR & Digital Campaigns Specialist to strengthen the profile, visibility and market positioning of the Prime Residential team.

The role will be responsible for developing compelling written content, supporting public relations activity and coordinating integrated digital campaigns across the Prime Residential business. Working closely with Residential agents, leadership and the wider Marketing and Communications team, the successful candidate will translate properties, market intelligence, expertise and business achievements into high-quality content and campaigns for digital, editorial, media and client-facing channels.

This role requires an accomplished communicator with strong editorial judgement, excellent writing skills and a sound understanding of digital marketing. The successful candidate will be comfortable moving between property storytelling, thought leadership, PR opportunities and campaign execution while ensuring that all communications remain sophisticated, commercially relevant and consistent with Knight Frank's brand. Previous experience within real estate, luxury, professional services, hospitality or another premium consumer-facing sector would be highly advantageous.

Responsibilities

• Support Prime Residential content strategy.
• Write property, editorial, web, email and campaign content.
• Develop compelling property narratives and thought leadership.
• Translate research and data into engaging content.
• Adapt content across formats and audiences.
• Maintain editorial and campaign calendars.
• Proofread for accuracy, consistency and brand alignment.

Public Relations & Media

• Identify media and commentary opportunities.
• Draft press releases, statements and briefing materials.
• Coordinate media enquiries and spokesperson briefings.
• Build relationships with relevant media contacts.
• Monitor coverage, trends and emerging opportunities.
• Support awards and editorial submissions.
• Ensure communications follow approval protocols.

Digital Campaigns

• Plan and coordinate integrated digital campaigns.
• Develop campaign briefs, messaging and copy.
• Coordinate web, email, paid and social activity.
• Brief designers, photographers and content teams.
• Support property launches and key campaigns.
• Maintain consistent campaign messaging.
• Manage timelines, approvals and deliverables.
• Coordinate external agencies where required.

Email, Web & Digital Content

• Develop and coordinate email campaigns.
• Write headlines, CTAs and digital copy.
• Maintain and optimise website content.
• Support landing pages and digital journeys.
• Apply SEO best practice.

Campaign Performance & Insights

• Monitor campaign KPIs and performance.
• Track traffic, engagement, enquiries and conversions.
• Produce campaign performance reports.
• Support campaign testing and refinement.
• Monitor competitor and digital marketing trends.

Brand & Communications Governance

• Maintain Knight Frank brand and tone of voice.
• Ensure content accuracy and appropriate approvals.
• Maintain confidentiality around clients and transactions.
• Uphold regulatory and reputational standards.
• Maintain organised content and campaign files.

Team & Stakeholder Support

• Partner with Residential, Marketing and Communications teams.
• Identify content and commercial opportunities.
• Coordinate internal and external creative teams.
• Manage multiple briefs and deadlines.
• Advise stakeholders on messaging and channels.
• Incorporate feedback while maintaining brand standards.

Skills and Qualifications

• 3-5 years' content, PR or digital marketing experience.
• Excellent written English and copywriting skills.
• Strong editing and proofreading capability.
• Experience writing across multiple content formats.
• Strong content strategy knowledge.
• PR and media communications experience.
• Integrated digital campaign experience.
• Email and web marketing knowledge.
• Digital analytics and performance knowledge.
• Strong editorial judgement.
• Excellent attention to detail.
• Strong project and deadline management.
• Confident working with senior stakeholders.
• Knowledge of relevant marketing platforms.

Advantageous

• Prime or luxury residential experience.
• Property, luxury, hospitality or professional services experience.
• Dubai/UAE residential market knowledge.
• Property, business or luxury media experience.
• Press release and media briefing experience.
• Journalist or PR agency experience.
• CRM and email marketing platform experience.
• Google Analytics or reporting-platform knowledge.
• SEO and digital optimisation knowledge.
• CMS experience.
• AI-enabled marketing tool experience.

Personal Attributes

• Exceptional communicator with strong editorial judgement.
• Commercially aware and results focused.
• Creative, curious and story driven.
• Strong appreciation for premium brand positioning.
• Proactive in identifying content and PR opportunities.
• Highly organised and deadline focused.
• Confident with senior stakeholders.
• Accurate, discreet and brand conscious.
• Calm in fast-paced environments.
• Collaborative across multidisciplinary teams.