Luxury Hospitality Digital Marketing Specialist

Park Hyatt

Dubai

On-site

AED 120,000 - 210,000

Full time

14 days+

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Job summary

Park Hyatt Dubai seeks a Digital Marketing Executive to support the development and execution of integrated digital marketing and communications strategies that strengthen brand positioning and online visibility. You will handle campaigns, content creation, social media, and performance analysis while upholding luxury brand standards across digital touchpoints.

The role involves collaborating with internal teams, managing social media accounts, updating websites, and producing compelling visual

Qualifications

Bachelor’s degree in Marketing, Digital Marketing, Communications, Hospitality, or related field.
Minimum 1–2 years of relevant experience in digital marketing, social media, communications, or content creation, preferably in luxury hospitality.
Strong copywriting, editing, and communication skills, with excellent command of written and spoken English.
Proficiency in social media platforms, content management systems, email marketing tools, and digital analytics; basic knowledge of SEO is desirable.
Experience in using design and editing tools is an advantage.

Responsibilities

Assist in implementing, monitoring, and evaluating communication objectives across advertising, public relations, digital platforms, and marketing collateral.
Support the planning and execution of integrated marketing campaigns and advertising activities across all relevant channels.
Create, edit, and proofread engaging copy and promotional content for digital platforms, campaigns, and marketing materials.
Coordinate with the Graphic Designer to develop hotel and restaurant collateral per brand guidelines.
Develop and maintain social media content calendars aligned with promotions and events.
Manage hotel and restaurant social media accounts, including publishing and guest engagement.
Collaborate with Food & Beverage and operations to produce engaging visual content for digital channels.
Assist in planning and coordinating photography and videography shoots for hotel and campaigns.
Maintain an organized digital library of marketing assets.
Regularly update hotel and restaurant websites with current content, imagery, promotions, menus, and event details.
Ensure consistency of information across third-party sites and directories.
Monitor guest reviews and support online reputation efforts.
Support media visits, influencer collaborations, and promotional events.
Prepare performance reports and analyze website, social media, and campaign results.
Conduct competitor and market benchmarking while tracking marketing budgets.