Luxury Digital Marketing Strategist

Park Hyatt Dubai; Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

Park Hyatt Dubai is seeking a Digital Marketing Executive to drive integrated digital marketing and communication strategies for strengthening brand positioning and online visibility. You will contribute to guest engagement, and commercial performance through campaigns, content creation, social media, and performance analysis.

Responsibilities include planning campaigns, creating promotional content, coordinating with design teams, and maintaining websites and online listings.

Qualifications

• Bachelor’s degree or diploma in Marketing, Digital Marketing, Communications, Hospitality, or related field.
• 1–2 years of relevant luxury hospitality digital marketing experience.
• Strong copywriting and editing skills with excellent English.
• Familiarity with social platforms, CMS, email tools, and analytics; SEO knowledge desirable.
• Experience with design/editing tools is advantageous.

Responsibilities

• Assist in planning and executing integrated digital marketing campaigns across advertising, PR, digital platforms and collateral.
• Create, edit, and proofread engaging copy and promotional content for digital channels and campaigns.
• Coordinate with Graphic Designer to develop hotel and restaurant collateral per brand guidelines.
• Develop and maintain social media content calendars aligned with promotions and events.
• Manage hotel and restaurant social media accounts including publishing and guest inquiries.
• Collaborate with F&B and operations for engaging visual content for digital channels.
• Assist in planning photography and videography shoots for hotel and campaigns.
• Maintain organized digital library of approved images, videos, templates, and collateral.
• Regularly update hotel and restaurant websites with current content, menus, promos, and events.
• Maintain accurate information on third-party sites and listings.
• Monitor and respond to guest reviews to support e-reputation.
• Support media visits, influencer collaborations, and hosted events.
• Prepare performance reports and analyze website, social, and campaign results.
• Conduct competitor and market benchmarking while tracking marketing budgets and commitments.

Skills

Copywriting

Social media

Content creation

English proficiency

Education

Bachelor's degree in Marketing

Tools

CMS

Email marketing tools

Digital analytics

Job description

Park Hyatt Dubai is seeking a Digital Marketing Executive to drive integrated digital marketing and communication strategies for strengthening brand positioning and online visibility. You will contribute to guest engagement, and commercial performance through campaigns, content creation, social media, and performance analysis.

Responsibilities include planning campaigns, creating promotional content, coordinating with design teams, and maintaining websites and online listings.