Luxury Fragrance Marketing Lead — Strategy & Growth

Mohamed Hilal Group; Sharjah; On-site; AED 240,000 - 360,000; Full time

Job summary

Mohamed Hilal Group’s H.O.B. brand seeks a Marketing Manager to lead development and execution of marketing strategies for niche fragrance portfolios.

You will strengthen brand positioning, build awareness for exclusive fragrance houses, and drive retail and e-commerce sales across the UAE and GCC. This role requires overseeing campaigns, product launches, influencer partnerships, content storytelling, and budget management, with a focus on luxury consumer experience and measurable performance.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or a related field.
• 5–8 years of marketing experience, preferably within luxury retail, niche perfumery, beauty, cosmetics or premium lifestyle brands.
• Proven experience in integrated marketing campaigns, digital marketing, brand development and retail activations.
• Strong understanding of luxury consumer behaviour, influencer marketing, content creation and e-commerce growth.
• Experience managing marketing budgets, agencies and commercial performance metrics.
• UAE/GCC market experience is preferred.
• Luxury brand positioning and storytelling
• Strategic and commercial thinking
• Digital marketing and e-commerce expertise
• Creativity and campaign execution
• Influencer, PR and partnership management
• Data-driven decision-making and stakeholder collaboration

Responsibilities

• Develop and execute integrated marketing strategies aligned with business objectives and revenue targets.
• Build H.O.B’s identity as a destination for niche and luxury fragrances while preserving the positioning of each fragrance house.
• Plan and execute fragrance launches, seasonal campaigns, exclusive promotions, events and activations.
• Drive online sales through social media, paid advertising, website campaigns, SEO, email marketing and customer engagement initiatives.
• Develop compelling content highlighting fragrance craftsmanship, scent profiles and product exclusivity.
• Build relationships with fragrance influencers, content creators, media partners and luxury lifestyle communities.
• Coordinate in-store activations, visual merchandising, sampling initiatives and customer experiences to increase footfall and conversion.
• Manage marketing budgets, campaigns ROI, sales growth and customer acquisition metrics.
• Monitor niche fragrance trends, competitor activity and consumer preferences to identify growth opportunities.
• Collaborate with retail operations, e-commerce, merchandising, procurement and management teams to ensure effective execution of marketing initiatives.

Skills

Integrated marketing

Digital marketing

Brand development

E-commerce growth

Influencer marketing

Content creation

Retail activations

Budget management

Stakeholder collaboration

Luxury market experience

Education

Bachelor's degree in Marketing/Business

Job description

Mohamed Hilal Group’s H.O.B. brand seeks a Marketing Manager to lead development and execution of marketing strategies for niche fragrance portfolios.

You will strengthen brand positioning, build awareness for exclusive fragrance houses, and drive retail and e-commerce sales across the UAE and GCC. This role requires overseeing campaigns, product launches, influencer partnerships, content storytelling, and budget management, with a focus on luxury consumer experience and measurable performance.