Head Of Marketing

Confidential Company; Dubai; On-site; AED 350,000 - 650,000; Full time

Job summary

Confidential Company in Dubai is seeking a dynamic Head of Marketing to lead brand, communications, and creative strategy for a fast-growing fragrance and beauty portfolio across UAE, UK, US, India and Europe.

You will lead a multidisciplinary team, direct global launches, pop-ups, retail partnerships, and campaigns, and partner with the CEO on brand positioning and market expansion. The role blends visionary creativity with operational excellence in a fast-paced, brand-led environment.

Qualifications

• 10+ years in brand marketing or creative leadership within beauty, fragrance, or luxury retail.
• Proven track record of international product launches and brand campaigns.
• Experience with advertising, e-commerce, pop-ups, and retail channel marketing.

Responsibilities

• Own and elevate brand strategy and creative direction across all brands in the portfolio.
• Develop and maintain brand consistency across international markets.
• Lead 360° campaigns including photoshoots, video, packaging design and brand visuals.
• Partner with the CEO on brand positioning, storytelling, and market expansion.
• Lead strategy and execution for product launch events across UAE and other global cities.
• Oversee content strategy, social media, and community storytelling.
• Mentor and lead a multidisciplinary in-house marketing and creative team.
• Foster cross-functional collaboration between marketing, sales, product development, e-commerce and retail.

Skills

Brand marketing

Creative direction

Campaign storytelling

Leadership

Cross-functional collaboration

E-commerce awareness

Travel international for events

Education

Bachelor’s degree in Marketing or Communications

Job description

We’re looking for a dynamic, creatively driven Head of Marketing to lead the brand, communications, and creative strategy for our fast-growing portfolio of fragrance and beauty brands. This is a pivotal leadership role combining brand building, creative direction, product launches, and international market expansion across regions like the UAE, UK, US, India, and Europe.You’ll lead a multi-disciplinary team of marketers, designers, and storytellers managing everything from global launches and pop-up events to retail partnerships and advertising campaigns. This role is ideal for someone who blends visionary creativity with operational excellence, has deep industry experience, and thrives in fast-paced, brand-led environments.

Key Responsibilities

Brand Strategy & Creative Direction

• Own and elevate the creative and aesthetic direction across all brands under the portfolio.
• Develop and maintain brand consistency across international markets.
• Conceptualize and lead 360° creative campaigns, including photoshoots, video production, packaging design, and brand visuals.
• Partner with the CEO on brand positioning, global storytelling, and market expansion.
• Lead strategy and execution for product launch events across UAE and other global cities.
• Ensure creative alignment with advertising campaigns across offline and digital platforms.

Marketing & Communications

• Develop and execute annual marketing calendars across retail, digital, and experiential channels.
• Own the content strategy, social media management, and community storytelling.
• Manage relationships with retailers, distributors, and online.
• Plan and execute brand participation in international tradeshows and exhibitions (3–4 annually).
• Drive presence through international pop-up activations in key markets.

Performance & Campaign Management

• Supervise integrated campaign planning, content calendars, and execution of creative assets.
• Align closely with the Performance Marketing team to ensure unified messaging and branding across paid media.
• Analyze performance metrics to inform future campaign strategies.

Team Leadership

• Lead, mentor, and develop a multidisciplinary in-house marketing and creative team.
• Build and lead a high-performing team culture that encourages creativity, strategic thinking, collaboration, and accountability.
• Establish clear team structures, roles, responsibilities, and performance objectives aligned with overall business and brand goals.
• Drive cross-functional collaboration between marketing, sales, product development, e-commerce, retail, and performance marketing teams to ensure seamless brand execution.
• Mentor and empower team leaders, fostering professional development, creative excellence, and a strong pipeline of future marketing leaders.
• Foster a culture of innovation, collaboration, and accountability across the team.

Budget & Resource Management

• Balance investments between creative production, brand activations, pop-ups, collaborations, and media.

Desired Candidate Profile

Experience

• 10+ years in brand marketing or creative leadership roles within beauty, fragrance, or luxury retail.
• Proven track record of leading international product launches and brand campaigns.
• Prior experience with advertising, e-commerce, pop-ups, and retail channel marketing.

Education

• Bachelor’s degree in Marketing, Communications, or a related field.

Skills

• Deep understanding of the beauty/fragrance market and consumer behavior.
• Strong capability in concept development, campaign storytelling, and creative direction.
• Excellent visual brand sensibility and ability to maintain consistent aesthetic across platforms.
• Strong leadership, team management, and cross-functional collaboration skills.
• Basic understanding of e-commerce platforms and marketing funnels.
• Ability to travel internationally for events, shoots, pop-ups, and key meetings.