Luxury Digital Growth Manager - Direct Bookings

One&Only Resorts; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

One&Only The Palm is seeking a Marketing Manager – Digital Acceleration to lead luxury digital growth. You will shape strategy across website, social, CRM and paid media to drive direct bookings and revenue.

The role blends brand storytelling with data-driven optimization, involving collaboration with revenue, e-commerce and reservations teams. Ideal candidates bring 5+ years in luxury digital marketing, a strong grasp of analytics, paid media, SEO and CRM.

Qualifications

• 5+ years of experience in digital marketing, preferably within luxury hospitality, luxury travel, premium lifestyle or a high-end consumer brand.
• Proven experience developing and executing digital growth strategies.
• Strong understanding of paid media, social media, SEO, CRM, analytics and conversion optimisation.
• Commercially astute, with the ability to translate data into business decisions.
• Exceptional understanding of luxury consumer behaviour and what drives high-value audiences.
• Strong creative instinct and an appreciation for premium, editorial-quality storytelling.
• Comfortable working with agencies, creators, media partners and multiple internal stakeholders.
• Naturally curious about technology, culture, social trends and emerging digital behaviour.
• Highly analytical without losing creativity.
• Fast-moving, entrepreneurial and proactive — someone who sees an opportunity and acts on it.
• Excellent communication and presentation skills.
• A strong understanding of the Dubai luxury landscape is highly desirable.

Responsibilities

• Digital Strategy & Acceleration: Develop and execute the resort’s digital acceleration strategy across website, social, CRM, paid media, search, partnerships and emerging digital channels.
• Brand & Luxury Storytelling: Elevate digital expression, translate differentiators into compelling narratives.
• Social Media: Own strategic direction, build a dynamic content ecosystem, drive reach and engagement.
• Performance Marketing & Conversion: Lead paid media strategy, optimise campaigns for KPIs, drive direct bookings.
• CRM & Guest Engagement: Strengthen first-party data, targeted communications, repeat visitation.
• Content & Digital Experience: Own content calendar, ensure commercially effective website, improve UX and conversion.

Skills

Digital marketing

Luxury hospitality

Paid media

SEO

CRM

Analytics

Creative storytelling

Agency management

Stakeholder leadership

Dubai luxury market

Job description

One&Only The Palm is seeking a Marketing Manager – Digital Acceleration to lead luxury digital growth. You will shape strategy across website, social, CRM and paid media to drive direct bookings and revenue.

The role blends brand storytelling with data-driven optimization, involving collaboration with revenue, e-commerce and reservations teams. Ideal candidates bring 5+ years in luxury digital marketing, a strong grasp of analytics, paid media, SEO and CRM.