Luxury Digital Growth Architect for Direct Bookings

Kerzner International Management; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

One&Only The Palm is seeking a Marketing Manager – Digital Acceleration to drive the luxury resort's digital growth across website, social, CRM, and paid media. You will craft editorial, high-end digital narratives and campaigns that convert, collaborate with Revenue, E-commerce and Reservations, and own a data-driven, guest-centric digital ecosystem.

The role requires 5+ years in digital marketing within luxury hospitality, a strong analytics mindset, and excellence in paid media, SEO, CRM and

Qualifications

• 5+ years of digital marketing experience, preferably in luxury hospitality or premium brands.
• Proven ability to develop and execute digital growth strategies.
• Strong understanding of paid media, social, SEO, CRM, analytics and conversion optimisation.
• Commercially astute with the ability to translate data into business decisions.
• Exceptional understanding of luxury consumer behaviour and high-value audiences.
• Strong creative instinct and appreciation for premium, editorial-quality storytelling.

Responsibilities

• Lead digital acceleration strategy across website, social, CRM, paid media and channels.
• Identify opportunities to increase direct bookings and revenue through smarter journeys.
• Collaborate with Revenue, Sales, E-commerce and Reservations to align activity with priorities.
• Elevate brand storytelling with editorial and luxurious digital narratives.
• Own social media strategy and content ecosystem to drive reach and engagement.
• Lead performance marketing with a focus on measurable KPIs and conversion.
• Strengthen CRM and first-party data to deepen guest relationships.
• Drive content calendar and optimize digital user experience and funnels.

Skills

Digital marketing

Luxury hospitality

Analytics

Paid media

SEO

CRM

Conversion optimisation

Creative instinct

Storytelling

Agency management

Stakeholder management

Job description

One&Only The Palm is seeking a Marketing Manager – Digital Acceleration to drive the luxury resort's digital growth across website, social, CRM, and paid media. You will craft editorial, high-end digital narratives and campaigns that convert, collaborate with Revenue, E-commerce and Reservations, and own a data-driven, guest-centric digital ecosystem.

The role requires 5+ years in digital marketing within luxury hospitality, a strong analytics mindset, and excellence in paid media, SEO, CRM and