Marketing Manager - Digital Acceleration

KERZNER INTERNATIONAL LIMITED; Dubai; On-site; AED 300,000 - 420,000; Full time

Job summary

One&Only The Palm in Dubai seeks a Marketing Manager - Digital Acceleration to drive the resort's digital growth, elevate luxury storytelling and convert engagement into revenue across website, social, CRM and partnerships.

Reporting to Kerzner International Limited, the role leads digital strategy, brand storytelling and performance marketing, requiring 5+ years in luxury digital marketing and a commercial mindset to boost direct bookings.

Qualifications

• 5+ years in digital marketing, luxury sector preferred.
• A track record of growing direct bookings and measurable ROI.
• Strong knowledge of paid media, social, SEO, CRM and analytics.
• Excellent communication and storytelling for luxury audiences.
• Comfort working with agencies, partners, and internal stakeholders.

Responsibilities

• Lead digital acceleration strategy across website, social, CRM and partnerships.
• Develop campaigns that drive direct bookings and revenue growth.
• Own social media direction and content ecosystem for the resort.
• Manage performance marketing across paid social, search, display, and retargeting.
• Strengthen CRM and first‑party data to enhance guest engagement.
• Ensure content and digital experiences reflect luxury storytelling and brand standards.

Skills

Digital marketing

Luxury hospitality

Brand storytelling

Analytics

Paid media

CRM

Conversion optimization

Social media

Tools

AI automation

Job description

Marketing Manager - Digital Acceleration 20882 At One amp Only we exist to create joy for our guests through anticipation creativity precision empathy and warmth We tailor every aspect of our guests stay to bring their dreams and desires to life With an atmosphere that s chic but wonderfully unstuffy and a team who are meticulous but warm we seek to exceed our guests expectations at every possible turn Glistening on a private apex of Palm Island One amp Only The Palm is an intimate beach-front retreat where the wonders of modern Dubai meet the charms of old Arabia With abundant knowledge and generosity we anticipate our guest s every need and surpass expectations Whether we are designing the perfect family day out or arranging a romantic private dinner we approach everything with imagination to spark a sense of playfulness discovery and adventure This is not simply our job it s our passion One amp Only The Palm is entering an exciting new era evolving its position as one of Dubai s most exclusive boutique beachfront resorts through elevated culinary experiences world-class wellness with Guerlain highly personalised service and a powerful new generation of guest experiences We are looking for a Marketing Manager Digital Acceleration to lead the next phase of our digital growth This is not a traditional digital marketing role We are looking for a commercially minded digitally fluent marketer who understands that luxury is built through desire relevance and storytelling and converted through intelligent digital strategy The successful candidate will accelerate One amp Only The Palm s digital presence strengthen direct demand increase engagement and conversion and ensure every digital touchpoint reflects the sophistication and exclusivity of the One amp Only brand The candidate will sit at the intersection of brand content performance data social CRM and commercial strategy translating insight into action and digital attention into revenue

strong Digital Strategy amp Acceleration strong

strong Develop and execute the resort s digital acceleration strategy across website social CRM paid media search partnerships and emerging digital channels Identify opportunities to increase direct bookings revenue qualified traffic and conversion through smarter digital journeys Continuously challenge the status quo bringing new digital platforms technologies formats and ideas to the business Use data analytics and consumer behaviour to optimise the digital ecosystem and identify growth opportunities Partner closely with Revenue Sales E-commerce and Reservations to align digital activity with commercial priorities key markets and demand periods

strong Brand amp Luxury Storytelling strong

strong Protect and elevate the digital expression of One amp Only The Palm ensuring every touchpoint feels editorial sophisticated distinctive and unmistakably One amp Only Translate the resort s strongest differentiators private boutique beachfront positioning villas Guerlain Spa yacht arrivals personalised experiences and Yannick All no s culinary concepts into compelling digital narratives Develop campaigns that create desire rather than simply communicate offers Move the brand away from generic hospitality content towards high-impact culturally relevant and editorial-led storytelling Work with creative partners photographers filmmakers influencers and content creators to produce best-in-class digital assets

strong Social Media strong

Own the strategic direction of the resort s social media channels working closely with the content and communications teams Build a dynamic content ecosystem that balances brand storytelling experiences people culture food wellness and commercial opportunities Develop social-first campaigns designed to drive reach relevance engagement and conversion Identify emerging trends platforms and formats before they become mainstream Ensure the resort remains culturally relevant within Dubai s luxury and travel landscape

strong Performance Marketing amp Conversion strong

Lead the performance marketing strategy across paid social search display retargeting and other relevant digital channels Optimise campaigns against measurable commercial KPIs rather than vanity metrics Drive qualified traffic to the resort s direct booking ecosystem and optimise conversion throughout the customer journey Partner with Revenue and E-commerce to maximise demand around suites villas F amp B spa weddings and key seasonal periods Test learn and continuously optimise creative audiences channels and investment

strong CRM amp Guest Engagement strong

Strengthen the resort s CRM and first-party data strategy to build deeper relationships with existing and prospective guests Develop targeted communications based on guest behaviour preferences markets and lifecycle Identify opportunities to increase repeat visitation cross-sell experiences and drive direct engagement Work with the wider One amp Only network to leverage relevant guest data and cross-property opportunities

strong Content amp Digital Experience strong

Own the digital content calendar and ensure content is strategically connected across channels Work with internal teams to identify stories experiences and moments that deserve amplification Ensure the website remains commercially effective inspiring and aligned with the evolving guest proposition Drive continual improvement of digital user experience landing pages content journeys and conversion points Explore the use of AI automation and new technologies to improve content creation personalization and marketing effectiveness

strong Commercial Mindset strong

The role will be measured not simply by how much content we create but by what the content achieves You will be expected to understand Direct revenue contributionWebsite traffic and conversionCost of acquisitionReturn on marketing investmentLead generationSocial engagement and quality of audienceCRM growth and engagementCampaign performanceMarket and audience behaviourRevenue opportunities across villas suites rooms F amp B spa and experiences 5+ years of experience in digital marketing, preferably within luxury hospitality, luxury travel, premium lifestyle or a high-end consumer brand. Proven experience developing and executing digital growth strategies. Strong understanding of paid media, social media, SEO, CRM, analytics and conversion optimisation. Commercially astute, with the ability to translate data into business decisions. Exceptional understanding of luxury consumer behaviour and what drives high-value audiences. Strong creative instinct and an appreciation for premium, editorial-quality storytelling. Comfortable working with agencies, creators, media partners and multiple internal stakeholders. Naturally curious about technology, culture, social trends and emerging digital behaviour. Highly analytical without losing creativity. Fast-moving, entrepreneurial and proactive someone who sees an opportunity and acts on it. Excellent communication and presentation skills. A strong understanding of the Dubai luxury landscape is highly desirable. We are looking for someone who is commercially hungry, creatively curious and digitally ahead of the curve. Thinks beyond the brief. Challenges conventional hospitality marketing. Understands that luxury is about creating desire, not noise. Knows the difference between visibility and impact. Can move comfortably between creative conversations and commercial numbers. Is obsessed with the guest journey. Spots trends before they become trends. Uses data to make decisions, but instinct to create. Wants to build something distinctive rather than simply manage existing channels.