Luxury Boutique Lead & Client Experience Coach

Audemars Piguet; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

Audemars Piguet in Dubai is seeking an Assistant Boutique Director to partner with the Boutique Director, driving day-to-day operations and exceptional client service in a luxury retail environment. You will lead and coach the team, maintain AP standards, and act in the Director's absence to ensure seamless boutique performance.

Responsibilities include product knowledge leadership, client relationship development, CRM data integrity, and achieving sales KPIs while upholding our heritage and

Qualifications

• Extensive experience in fine watchmaking luxury retail.
• Strong knowledge of watch complications, competitors, and product storytelling.
• CRM usage and high-value client relationship development.
• Ability to manage and develop teams of 10–15 people.
• Fluent English; Arabic is a plus.

Responsibilities

• Foster a culture of continuous learning about AP's brand fundamentals and watch collections.
• Lead the team to deliver exceptional client experiences and coach members.
• Ensure boutique maintenance and presentation meet AP standards.
• Support Boutique Director in achieving sales objectives and KPIs.
• Monitor client feedback and drive improvements.
• Recruit, onboard, and develop team members.

Skills

Brand knowledge

Client service excellence

Team coaching

Leadership

CRM usage

English fluency

People development

Tools

CRM software

Job description

Audemars Piguet in Dubai is seeking an Assistant Boutique Director to partner with the Boutique Director, driving day-to-day operations and exceptional client service in a luxury retail environment. You will lead and coach the team, maintain AP standards, and act in the Director's absence to ensure seamless boutique performance.

Responsibilities include product knowledge leadership, client relationship development, CRM data integrity, and achieving sales KPIs while upholding our heritage and