Lead B2B Lifecycle Platform PM — Growth & Cross-Sell

Tabby | تابي; United Arab Emirates; On-site; AED 300,000 - 520,000; Full time

Benefits offered by this job

Health insurance

PTO

Stock options

Flexible benefits budget

Job summary

Tabby is seeking a Senior Product Manager for B2B Lifecycle in the UAE. You will own the merchant journey from signup to cross-product adoption, building a connected platform that unifies BNPL, ads, business accounts and other services.

You’ll align multiple product teams with Sales, Onboarding, Risk and Data to deliver a scalable, merchant-centric experience and measure success with lifecycle metrics and adoption rates.

Qualifications

• 5+ years of product management experience in B2B, SaaS, marketplaces or merchant-facing products.
• Experience building platform products used by internal product teams, with adoption as a key measure of success.
• Track record delivering across multiple teams and domains without relying on direct authority.
• Systems mindset to identify shared models, states, permissions and lifecycle stages across different products.
• Strong product craft in onboarding, KYB, self-service or admin tooling.
• Confidence using data and funnels to define metrics, identify friction and prioritize opportunities.

Responsibilities

• Own the end-to-end merchant lifecycle: onboarding, activation, time to first value, product adoption, retention and recovery.
• Create one connected journey across BNPL, ads, business account and other business services.
• Build shared merchant-facing capabilities such as dashboards, self-serve flows, permissions, notifications and lifecycle communications.
• Define how product teams adopt the platform, including its capabilities, boundaries and migration paths.
• Partner with Design and Engineering on shared B2B foundations, including design-system coverage, front-end conventions and operational tooling.
• Build the cross-sell engine, helping the right merchant segments discover and activate the right products.
• Align vertical product teams, Sales, Account Management, Onboarding, Risk, Compliance, Support and Data around one prioritized roadmap.
• Own lifecycle metrics including time to first value, activation, products per merchant, cross-sell attach rate, self-serve onboarding, retention and net revenue retention.

Skills

Product management

B2B SaaS

Cross-functional

Data-driven

Stakeholder mgmt

Onboarding

Job description

Tabby is seeking a Senior Product Manager for B2B Lifecycle in the UAE. You will own the merchant journey from signup to cross-product adoption, building a connected platform that unifies BNPL, ads, business accounts and other services.

You’ll align multiple product teams with Sales, Onboarding, Risk and Data to deliver a scalable, merchant-centric experience and measure success with lifecycle metrics and adoption rates.