Key Account Executive - Personal Care

Unilever; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Unilever UAE is seeking a category management professional for Modern Trade with 3+ years of FMCG experience. You will lead account planning for Skin Cleansing, Deos & Oral Care, drive in-store execution and alignment with HO on launches and promotions.

You will analyze sell-out data, manage EPOS and planograms, negotiate promotions with retailers, and deliver weekly/monthly performance reports to support growth and shopper-centric strategies across key accounts.

Qualifications

• Bachelor's degree required.
• 3+ years in FMCG Modern Trade category management/trade marketing with a track record of performance.
• Proficiency in planogram and EPOS data analysis.

Responsibilities

• Develop store-specific category plans for Skin Cleansing, Deos & Oral Care.
• Track shelf share, audits, and planogram compliance.
• Plan and execute customer events aligned with brand goals.
• Identify assortment gaps and recommend range adjustments.
• Monitor spends vs. budgets at the customer/category level.
• Bridge between execution teams and head office.
• Align on launches, discontinuations and promotions.
• Manage the product master data in customer systems.
• Share store-level insights to refine national strategy.
• Ensure timely POSM and merchandising execution.
• Design retailer-specific promo plans and track ROI.
• Monitor pricing compliance vs. competitors.
• Analyze sell-out data and MS for corrective actions.
• Prepare weekly/monthly category performance reports.
• Utilize Dunnhumby portal for data-driven decisions.

Skills

Negotiation skills

Collaborative mindset

Planogram/EPOS analysis

Education

Bachelor's degree

Tools

Planogram analysis

EPOS data analysis

Job description

Job Purpose

This role exists to Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. You’ll be part of a team that believes in doing work that matters — for people and the planet.

Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

Key Responsibilities

This role is responsible for key account management for MT customers in UAE specifically

• Retail-Centric Category Strategy:
• Develop Account store-specific category plans for Skin Cleansing, Deos & Oral Care, ensuring alignment with retailer objectives
• Keep a track of store audits to assess shelf share, competitor placements, and compliance with planograms.
• Planning, implementing Customer events & marrying the same with the Brand / category objectives.
• Identify gap vs. potential in assortment and recommend range adjustments.
• Keep a track of spends vs the planned budgets at customer / category level.
• Head Office Coordination:
• Act as the bridge between execution teams and head office
• Align on new product launches, discontinuations, and promotions. Timebound listing of NPI’s & new promotions
• Managing the product master data in customer system
• Share store-level insights (e.g., slow-moving SKUs, promo effectiveness) to refine national strategies.
• Ensure timely planning & oversee execution of POSM and merchandising guidelines.
• Promotion & Pricing Execution
• Design retailer-specific promo plans and track ROI.
• Negotiate with HO to get implement the right promotion for right store
• Monitor pricing compliance vs. competitors.
• Data-Driven Decision Making
• Analyze sell-out data, MS, and secondary sales to recommend corrective actions
• Prepare weekly/monthly reports for head office on category performance
• Use the available Dunnhumby portal to take data driven decisions

Required Qualifications

• Bachelor's degree
• 3+ years in FMCG Modern Trade category management/trade marketing, preferably in personal care/hygiene, with a track record of performance. Expertise in retail store operations and head office processes.
• Proficiency in planogram and EPOS data analysis

Soft Skills

• Strong negotiation skills
• Collaborative mindset to work with HO & Company cross functional teams

Performance Metrics Related To The Role

• Category Sales Growth (Value/Volume) in assigned retail accounts.
• OSA & Listing compliance
• Promo ROI
• Turnover achievement

Preferred Qualifications

• Joint Business Planning end to end Understanding
• EPOS reading ability

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.