Junior Social Creative

tactical.; Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

Tactical in Dubai is seeking a creative social media content creator to develop engaging, on-brand content for Instagram and other platforms. You will help build monthly content plans, craft stories, and translate cultural moments into scroll-stopping posts.

You'll produce videos and graphics using CapCut and Canva, collaborate with the team, monitor performance metrics, and iterate ideas based on audience feedback and campaign goals.

Qualifications

• 2-3 years of hands-on experience creating social media content or digital storytelling.
• Strong understanding of Instagram and TikTok engagement drivers.
• Experience using CapCut and Canva for content production.

Responsibilities

• Develop content calendars and concepts aligned with campaigns.
• Create platform-native content including videos, posts, and graphics.
• Monitor trends and provide insights to the team.
• Write captions and hooks that match brand voice, with supervision.
• Support on shoots and event coverage using mobile devices.
• Track basic KPIs and assist in reporting.

Skills

Social media content creation

Digital storytelling

Engagement optimization

Idea generation

Tools

CapCut

Canva

Job description

Job Description

Who You Are

You’re a socially fluent, curious, and creative individual with a hunger for learning. You understand the dynamics and ongoing changes of platforms like Instagram and are chronically online, spotting trends and cultural moments that resonate with audiences. You’re eager to submit ideas, create content, and grow your skills in storytelling, production, and social media strategy.

You’re a team player who can take direction, brainstorm, and execute simple social-first content independently. You are observing what works and learning how to translate pop culture and brand strategy into scroll-stopping social content.

What You’ll Do

• Ideation & Storytelling – Build content calendars, gather references, and develop concepts which fit the seasonal requirements and campaigns of the account you will be handling.
• Social-First Content Creation – Produce platform-native content using tools like CapCut and Canva, creating simple videos, static posts, and graphics aligned with brand guidelines.
• Trend & Cultural Awareness – Monitor social trends and pop culture, contribute relevant insights to team brainstorms and internal presentations.
• Copywriting for Social – Write clean captions, hooks, and short-form copy that aligns with brand tone and voice, with supervision from senior team members.
• Production Support – Film lo-fi content independently using a phone for Instagram stories, specifically during event coverages, and assist on shoots where possible.
• Data & Performance Awareness – Track basic social KPIs such as reach, engagement, saves, shares, and short-form video retention; learn to differentiate brand vs. performance objectives and help pull together reports.

What You’ll Bring

• 2-3 years of experience in social media content creation or digital storytelling.
• Understanding of social-first platforms (TikTok, Instagram) and what drives engagement.
• Comfortable using CapCut and Canva for content creation
• Ability to come up with creative ideas, work on monthly content each month by pulling references
• Able to be client facing, and respond to their requests where appropriate
• Maintain an organized workflow and systems.
• Strong attention to detail, curiosity, and willingness to learn from feedback.

Why join us?

Because you’ll help bring some of the region’s most exciting social-first creative work to life.

At Tactical, we create work that’s culturally relevant, strategically smart, and genuinely entertaining. You’ll collaborate with talented people, work with ambitious brands, and play a key role in turning great ideas into great work.