Head of Marketing

Mindfield Resources; Dubai; On-site; AED 300,000 - 450,000; Full time

Job summary

Mindfield Resources Consultancy FZ LLC is seeking a Head of Marketing for a leading food business in Dubai. You will guide NPD and marketing initiatives across condiments, sauces, seasonings and related categories, translating tastes and regional nuances into commercially successful products.

You will shape brand positioning, portfolio strategy, pricing and GTM plans while driving consumer engagement across GCC and Levant markets.

Qualifications

• Strong marketing leadership in the food industry, ideally across condiments, sauces, seasonings, culinary products, or adjacent categories.
• Ownership of NPD strategy from consumer insights to launch and post-launch performance.
• Experience in GCC and Levant markets with regional food preferences and dynamics.
• Understanding of launch success rates, SKU productivity, repeat purchase, and margins.
• Ability to work closely with culinary, R&D, manufacturing, and commercial teams to deliver products consumers buy again.
• Fluency in Arabic and English.

Responsibilities

• Lead the NPD and marketing agenda, identifying opportunities across food categories and taking products from concept to shelf.
• Build a commercially relevant innovation pipeline and drive adoption and incremental revenue post-launch.
• Shape brand positioning, portfolio strategy, pricing, and go-to-market plans across markets with distinct tastes and channels.

Skills

Marketing leadership in food industry

NPD strategy & commercialization

GCC & Levant markets knowledge

Brand growth & portfolio profitability

Cross-functional collaboration

Arabic and English fluency

Job description

Our Client :An established food business with ambitions to accelerate growth through product innovation, category development and market expansion across the GCC ,Levant and beyond.

Your Role : We are looking for a Head of Marketing who understands food beyond the packaging and the campaign. Someone who can translate consumer tastes, culinary trends and regional eating habits into commercially successful products.

You will lead the NPD and marketing agenda, identifying opportunities across food, condiments, sauces, seasonings and related culinary categories, and working closely with R&D, sales and operations to take products from concept to shelf.

The real test is what happens after launch. You will be accountable for building a commercially relevant innovation pipeline, improving product adoption, driving repeat purchases and ensuring NPD delivers incremental revenue and profitable growth.

You’ll also shape brand positioning, portfolio strategy, pricing, go-to-market plans and consumer engagement across markets with distinct tastes, channels and competitive dynamics.

Must Have

• Strong marketing leadership experience within the food industry, ideally across condiments, sauces, seasonings, culinary products or adjacent categories.
• Demonstrated ownership of NPD strategy and commercialization, from consumer insights and product concepts through launch and post-launch performance.
• Meaningful exposure to GCC and Levant markets, with an understanding of regional food preferences, consumption occasions and category dynamics.
• Strong commercial understanding of NPD performance, including launch success rates, SKU productivity, repeat purchase, incremental sales, cannibalisation and contribution margins.
• Experience working closely with culinary, R&D, manufacturing and commercial teams to develop products consumers actually want to buy again.
• Ability to manage brand growth, category strategy, portfolio profitability and marketing investment.
• Fluency in Arabic and English.
• Female candidates are particularly encouraged to apply.