Head of Marketing - SALT

Independent Food Company

Dubai

On-site

AED 300,000 - 420,000

Full time

4 days ago
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Job summary

Independent Food Company in the UAE seeks a Head of Marketing to lead the marketing strategy across a growing multi-site food and beverage group. You’ll sit at the centre of brand, digital, PR, franchise, partnerships and events, owning budgets and delivering campaigns on time and on target.

This hands-on leadership role reports to the Marketing Director, collaborates with regional teams, and requires a track record of delivering end-to-end campaigns, strong commercial instincts, and the ability

Qualifications

  • 10+ years in marketing with 4+ years leading a multi-function team.
  • Proven delivery of campaigns across digital, PR and partnerships.
  • Commercial mindset with budget and sales target ownership.
  • Experience in multi-site, multi-market FMCG/F&B/hospitality/retail.
  • MBA or Lean Six Sigma is a bonus.
  • Ability to challenge briefs and still deliver.

Responsibilities

  • Oversight of digital, PR, franchise, and partnerships and collaborations
  • End-to-end delivery of every campaign across functions, through the campaign managers
  • The marketing budget and the sales targets it’s tied to, with your team accountable for both
  • Reporting on all campaigns: performance, wash-ups and what we do differently next time
  • The customer journey, alongside the Marketing Director, from first hello to loyalty
  • Cross-functional collaboration with regional teams, so what works in Dubai works elsewhere

Skills

Marketing leadership
Budget management
Campaign delivery
Cross-functional collaboration
Strategic thinking
Communication

Education

MBA
Lean Six Sigma

Job description

Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella -SALT, Shalwa, Kumo, Parker’s, Somewhere and Public.

About the role:

We’re looking for a Head of Marketing to lead the delivery of our marketing strategy across a growing, multi-site food and beverage group. You’ll sit at the centre of the function, connecting brand, digital, PR, franchise, partnerships and events, and making sure every campaign launches on time, on budget and on target. This is a hands‑on leadership role with real ownership of budget, results and team, and a direct line to senior leadership.

Key Responsibilities:
  • Oversight of digital, PR, franchise, and partnerships and collaborations
  • End-to-end delivery of every campaign across functions, through the campaign managers
  • The marketing budget and the sales targets it’s tied to, with your team accountable for both
  • Reporting on all campaigns: performance, wash-ups and what we do differently next time
  • The customer journey, alongside the Marketing Director, from first hello to loyalty
  • Cross-functional collaboration with regional teams, so what works in Dubai works elsewhere
Working Relationships:

The Marketing Director on strategy, the brand team, and regional and operations teams across the group. Day to day, you’ll work with the digital, PR, franchise, partnerships and events leads, plus our agency partners.

Qualifications & Experience:
  • 10+ years in marketing, with at least 4 years leading a multi-function team
  • Proven delivery of campaigns across digital, PR and partnerships, not just strategy
  • Commercial mindset: comfortable owning a budget and a sales target
  • Experience in a multi-site, multi-market FMCG, F&B, hospitality or retail group
  • A straight talker who can challenge the brief and still get it done
  • MBA or Lean Six Sigma is a big bonus
  • Complex matrix FMCG experience is a big plus
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