Head of Marketing

Dubai Global Capital; Dubai; Presencial; AED 300.000 - 520.000; Jornada completa

Descripción de la vacante

Dubai Global Capital in Dubai is seeking an experienced, hands-on Head of Marketing to lead marketing across our real estate, property management and professional services projects. You will drive strategy, leadership and execution, collaborating with the CEO and sales to attract the right audience and generate quality leads.

The role requires German-speaking and English fluent, 5+ years in marketing, strong track record in lead generation, paid advertising, and conversion optimisation.

Formación

• At least 5 years of marketing experience with leadership exposure.
• Proven track record delivering measurable lead generation, paid ads and conversions.
• Strong knowledge of Meta Ads, Google Ads, SEO, content strategy, email marketing and funnels.
• Experience with analytics, CRM and marketing automation tools.
• Ability to balance strategic planning with hands-on execution across multiple brands.
• Leadership and clear accountability for results.
• German native or bilingual and fluent in English.

Responsabilidades

• Develop and execute an integrated marketing strategy across our brokerage and projects for German-speaking and international audiences.
• Lead, support and develop the marketing team with clear priorities and targets.
• Own brand positioning, messaging and consistency across channels.
• Oversee content, social media, calendars across Instagram, Facebook, LinkedIn and YouTube.
• Plan and optimise paid campaigns across Meta and Google with budgets and lead quality tracking.
• Oversee website content, SEO, newsletters, email campaigns and marketing automation.
• Coordinate property and project launches, webinars and promotional campaigns.
• Collaborate with sales and operations to align marketing with business priorities.
• Manage external agencies, freelancers and suppliers for quality and timely delivery.
• Report on marketing performance with data-driven recommendations to the CEO.

Conocimientos

Marketing leadership

Lead generation

Paid advertising

Conversion optimisation

Meta Ads

Google Ads

SEO

Content strategy

Email marketing

Sales funnels

Team leadership

Strategic planning

Communication

Herramientas

CRM systems

Marketing automation

Landing-page builders

Website platforms

Analytics tools

Descripción del empleo

Dubai, UAE | Full-time | Office-based | Urgent Hire

Are you a German-speaking strategic thinker based in Dubai, with a creative edge and a strong commercial mindset? Can you lead a team, build brands and turn marketing campaigns into measurable business growth?

DG Capital is looking for an experienced, hands-on Head of Marketing to lead marketing across our group companies and projects, spanning real estate, property management and professional services.

This role combines strategy, leadership and execution. You’ll guide your marketing team, strengthen our brands and work closely with the CEO and sales to attract the right audience and generate quality leads.

Your responsibilities:

• Develop and execute an integrated marketing strategy across our brokerage and projects, adapting campaigns for German-speaking and international audiences.
• Lead, support and develop the marketing team, setting clear priorities, responsibilities and performance targets.
• Take ownership of brand positioning, messaging and consistency across all marketing channels.
• Oversee content creation, social media, community engagement and content calendars across Instagram, Facebook, LinkedIn and YouTube.
• Plan and optimise paid campaigns across Meta and Google, managing budgets and tracking lead quality, conversion rates and return on investment.
• Oversee website content, SEO, newsletters, email campaigns and marketing automation.
• Coordinate property and project launches, webinars and promotional campaigns.
• Work closely with sales and operations to align marketing activity with business priorities and use feedback to improve results.
• Manage external agencies, freelancers and suppliers, ensuring quality and timely delivery.
• Report on marketing performance, translating data into clear recommendations and actions.
• Reporting to the CEO directly.

What you bring:

• At least 5 years of relevant marketing experience, including proven experience leading a team and taking ownership of marketing strategy.
• A track record of delivering measurable results in lead generation, paid advertising and conversion optimisation.
• Strong knowledge of Meta Ads, Google Ads, SEO, content strategy, email marketing and sales funnels.
• Experience with analytics, CRM and marketing automation tools, website platforms and landing-page builders.
• The ability to balance strategic planning with practical execution across multiple brands and projects.
• Strong leadership, communication and project management skills, with a proactive approach and clear accountability for results.
• Sound creative judgement and the ability to maintain high standards across copy, design and video.
• Native or bilingual German and fluent written and spoken English.
• Experience in Dubai real estate or another business with a strong focus on strategy would be an advantage.
• Available immediately or on short notice and already living in Dubai (relocation will not be supported)!

Why DG Capital?

Join an ambitious, growing group with a creative, international team and direct collaboration with leadership. You’ll have the opportunity to shape our marketing direction, develop your team and make a visible impact on the business.