Director of Marketing

SOFITEL; Abu Dhabi; On-site; AED 700,000 - 1,100,000; Full time

Job summary

Sofitel Ras Al-Khaimah invites a visionary Director of Marketing to lead the hotel’s marketing strategy in the UAE. Reporting to senior leadership, you will shape brand positioning, drive customer acquisition and deliver measurable growth through integrated campaigns and data-driven decisions.

You will oversee digital channels, performance marketing, and CRM programs, build a high-performing team, and partner with Sales, Revenue, Operations and Executive Leadership to align marketing with

Qualifications

• Significant experience in senior marketing leadership roles with proven outcomes.
• Expertise in strategic marketing, brand development, and integrated campaigns.
• Advanced digital marketing, performance marketing, and analytics.
• Ability to influence stakeholders across multiple units and departments.
• Experience leading teams with P&L responsibility and budget oversight.
• Strong analytical skillset to turn data into actionable strategies.
• Proficiency with marketing tech platforms and CRM systems.
• Excellent written and verbal communication with senior leadership.
• Experience creating content strategy and storytelling for audiences.

Responsibilities

• Develop and lead marketing strategy aligned with business goals in the UAE.
• Drive brand positioning, market presence, and differentiation across touchpoints.
• Design and execute multi-channel campaigns for diverse customer segments.
• Oversee digital channels, performance marketing, and ROIs.
• Lead, mentor, and develop a high-performing marketing team.
• Collaborate with Sales, Revenue, Operations, and Executive Leadership.
• Manage budgets, analyze metrics, and optimize spend and outcomes.
• Identify market trends and opportunities to enhance marketing effectiveness.
• Build engaging customer relationships through memorable brand experiences.

Skills

Senior marketing

Strategy branding

Digital marketing

Analytics

Stakeholder mgmt

P&L management

Team leadership

Content strategy

CRM systems

Communication

Job description

Company Description

Join a hotel that is a member of the Accor network, whose group brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations. Here, we believe in you and what you bring to the table. There are many opportunities for development and advancement. Every gesture, every smile, every action, contributes to creating a positive and memorable impact for our customers, our colleagues and also for our planet. Together, we embody the vision of responsible hospitality.

Take the opportunity to become a Heartist , and let your heart guide you in this world where life beats faster.

Job Description

We are seeking an accomplished and visionary Director of Marketing to lead our marketing strategy and drive business growth in Ras Al-Khaimah, United Arab Emirates. Reporting to senior leadership, you will develop and execute comprehensive marketing initiatives that enhance brand positioning, drive customer acquisition, and deliver measurable business results. This is an ideal opportunity for a strategic marketing leader who combines innovative thinking with analytical rigor and a genuine passion for creating exceptional customer experiences.

• Develop and lead the organization's marketing strategy aligned with overall business objectives and market opportunities in the UAE region
• Drive brand positioning, market presence, and competitive differentiation across all customer touchpoints
• Design and execute integrated marketing campaigns targeting diverse customer segments and markets
• Oversee digital marketing strategy, performance marketing initiatives, and customer acquisition programs to maximize ROI
• Lead and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement
• Partner with cross-functional stakeholders including Sales, Revenue, Operations, and Executive Leadership to align marketing efforts with business goals
• Manage marketing budgets, analyze performance metrics, and make data-driven decisions to optimize marketing spend and outcomes
• Identify and capitalize on market trends, competitive opportunities, and emerging technologies to enhance marketing effectivenessDevelop annual marketing plans, campaigns, and initiatives that support revenue growth and customer loyalty objectives
• Build and maintain strong customer relationships through targeted engagement strategies and memorable brand experiences

Qualifications

Required Skills & Experience:

• Significant experience in senior marketing leadership roles with proven track record of driving business results
• Strong expertise in strategic marketing, brand development, and integrated campaign execution
• Advanced proficiency in digital marketing strategy, performance marketing, and marketing analytics
• Demonstrated ability to influence stakeholders and collaborate effectively across multiple business units and departments
• Proven experience leading, developing, and motivating marketing teams to achieve organizational goalsStrong financial acumen with experience managing P&L responsibilities and marketing budgets
• Excellent analytical skills with the ability to interpret market data and translate insights into actionable strategies
• Proficiency with marketing technology platforms, analytics tools, and customer relationship management systems
• Outstanding written and verbal communication skills with the ability to present to senior leadership
• Experience developing content strategy and storytelling that resonates with target audiences

Preferred Experience:

• Background in customer-focused industries such as hospitality, tourism, retail, or consumer services
• Experience in the Middle Eastern market or familiarity with regional business practices and consumer behavior
• Knowledge of multi-channel marketing and omnichannel customer engagement strategies
• Experience with market research, competitive analysis, and consumer insights
• Demonstrated expertise in crisis communication and reputation management
• Background in change management and organizational transformation initiatives

Ideal Candidate Profile:

You are a commercially minded marketing professional who understands the power of strategic thinking, data-driven decision making, and customer-centric innovation. You combine visionary leadership with meticulous attention to detail, bringing both strategic perspective and operational excellence. You are collaborative, supportive, and inclusive, with the ability to inspire teams and drive organizational alignment. Your resilience, decisiveness, and transparent communication style enable you to navigate complex business environments while maintaining focus on long-term goals and sustainable growth.

Additional Information

Your team and working environment:
In 1-2 sentences, introduce the team, property or office environment in a way that reflects the culture
Note: Customization may be included for any specific local or legislative requirements, such as work permits
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.