Head of Growth & Marketing

VOCCA; Sharjah; On-site; AED 250,000 - 350,000; Full time

Job summary

VOCCA is seeking a Head of Growth & Marketing to lead its omni-channel strategy and elevate its luxury chocolate brand in the UAE. The ideal candidate will have over 6 years of experience in marketing and growth, proven success in scaling brands, and a strong focus on performance metrics. Responsibilities include overseeing marketing strategies, optimizing customer journeys, and managing a high-performance marketing team.

Qualifications

• 6+ years of marketing/growth experience in DTC, FMCG, F&B, or luxury retail.
• Proven track record of scaling brands and smashing revenue targets.
• Hands-on with paid media, CRM, content, and digital tools.

Responsibilities

• Own and execute VOCCA’s omni-channel growth roadmap.
• Lead marketing budgets and performance targets.
• Develop, test, and scale paid and organic acquisition channels.

Skills

Marketing experience

Growth strategy

Performance metrics

Team leadership

Digital marketing

Job description

Head of Growth & Marketing

Direct message the job poster from VOCCA

Co-Founder at VOCCA | Chocolates & bespoke gifting experiences | Building UAE’s finest chocolate brand

Job Type : Full-time

About Us

We are a premium UAE homegrown luxury chocolate brand committed to offering exceptional B2C and B2B experiences across our retail footprint in the UAE.

Key Responsibilities

• Own and execute VOCCA’s omni-channel growth roadmap (Retail, DTC, B2B, Marketplace, Export)
• Lead marketing budgets and performance targets—CAC, ROAS, LTV, conversion, footfall, etc.
• Develop, test, and scale paid and organic acquisition channels (Meta, Google, SEO, influencer, affiliate)
• Optimize the full customer journey—from first click to repeat purchase

Brand & Creative Leadership

• Lead brand positioning, messaging, and storytelling across all platforms
• Oversee all creative output—packaging, campaigns, store visuals, social, email
• Work hand-in-hand with founders to align content with the brand voice and vision

Digital & CRM

• Build CRM systems (Klaviyo or equivalent) for customer retention, loyalty, and segmentation
• Drive email marketing, SMS, and WhatsApp commerce with high-converting flows
• Own website performance (Shopify), UX, CRO, and landing pages
• Drive footfall and revenue for VOCCA cafés and retail outlets across regions
• Plan local area marketing campaigns, in-store activations, events, and launches
• Work with store managers and operations to align marketing with store KPIs
• Hire, manage, and mentor a performance-driven marketing team
• Set KPIs, review performance, and course-correct ruthlessly
• Work with cross-functional teams : Product, Sales, Finance, Ops

Requirements

Must-Have :

• 6+ years of marketing / growth experience in DTC, FMCG, F&B, or luxury retail
• Proven track record of scaling brands and smashing revenue targets
• Obsessed with performance metrics and creative excellence
• Built and led high-output marketing teams
• Hands-on with paid media, CRM, content, digital tools, analytics

Bonus Points :

• Experience in the UAE or GCC market
• Background in premium / luxury / F&B / startups
• Previous brand-building from Series A to scale

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

Industries

Food and Beverage Manufacturing

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