Head of Growth

Tanqeeb; Dubai; On-site; AED 600,000 - 900,000; Full time

Job summary

CFI Financial Group is hiring for a Head of Growth to scale acquisition, activation and revenue across web and mobile channels. You will own multi-channel growth strategies spanning performance marketing, SEO, ASO, lifecycle marketing, and analytics to drive sustainable growth in global markets.

You will lead cross-functional teams, partner with product and compliance, and adapt strategies to regional regulatory contexts while ensuring brand consistency and product alignment across all growth

Qualifications

• 7+ years in growth, performance marketing, product growth, or fintech marketing.
• Proven success scaling acquisition and retention across web, mobile, SEO/ASO, and multi-channel funnels.
• Experience in multi-market environments, ideally within fintech or trading.

Responsibilities

• Develop a unified growth strategy across web and mobile funnels and align with global expansion goals.
• Oversee acquisition across performance marketing, paid search, social, display, SEO, and ASO.
• Improve onboarding and activation flows, optimize conversion funnels, and ensure cross-device consistency.
• Lead marketing automation, lifecycle campaigns, and personalized customer journeys.
• Build segmentation models and data-driven workflows to drive retention and monetization.
• Own attribution framework across mobile and web, monitoring key metrics (CPL, CPI, CPA, LTV, churn).
• Collaborate with product, compliance, and country teams to ensure compliant, scalable growth.

Skills

Growth strategies

Performance marketing

Fintech marketing

Multi-channel

Job description

Who are we?

CFI Financial Group is an award-winning trading provider, possessing more than 25 years of experience with multiple offices around the world including London, Larnaca, Beirut, Amman, Dubai, Kuwait, Port Louis, and others. Check out more about CFI here.

CFI is hiring! Make your mark in the online trading industry. Are you looking to pursue a career in finance? Do you want to work with a dynamic and growing team in the exciting world of online trading and investing? If you answered yes, then we have some amazing opportunities for you!

Description: The Head of Growth is responsible for scaling acquisition, activation, engagement, and revenue across all CFI markets. This role oversees the full growth ecosystem across web, mobile, performance marketing, product growth, SEO, ASO, and lifecycle marketing. The position balances multi-channel growth efforts, ensuring that no single channel dominates the strategy.

Main tasks and responsibilities

• Growth Strategy Develop a unified growth strategy across web and mobile funnels, ensuring balanced investment and performance Align growth initiatives with CFI’s global expansion goals and product roadmap Adapt strategies based on market dynamics, regulatory environments, and customer behavior
• Multi-Channel Customer Acquisition Own acquisition across performance marketing, paid search, paid social, display, influencers, SEO, and ASO Build data-driven workflows that optimize conversions throughout the lead journey Ensure mobile app acquisition complements web acquisition, supporting a unified funnel Drive App Store Optimization efforts to grow organic mobile installs without shadowing broader acquisition goals
• Web and Mobile Product-Led Growth Improve onboarding flows across web and mobile, including registration, KYC, first deposit, and first trade Partner with product teams to optimize conversion funnels and user experience Implement A/B tests to reduce friction and improve activation metrics Ensure cross-device consistency to support seamless user journeys
• Marketing Automation and Lifecycle Own marketing automation systems powering onboarding, activation, re-engagement, and retention Build automated workflows across email, Whats App, SMS, push notifications, and in-app messaging Work with CRM and data teams to develop segmentation models and personalized journeys Implement behavior based triggers for onboarding, inactivity, education, and cross-selling
• Retention, Engagement, and Monetization Create lifecycle and re-engagement strategies across email, push, Whats App, and in-app communication Develop segmentation frameworks to personalize messaging for different trader profiles Build win-back programs and engagement loops that increase trading frequency and lifetime value
• Analytics, Attribution, and Experimentation Own the attribution framework across mobile and web, ensuring full visibility from lead to active trader Use MMPs, analytics dashboards, and product signals to optimize performance Monitor KPIs such as CPL, CPI, CPA, verification rate, deposit rate, active traders, LTV, churn, and ROI Provide structured insights and recommendations to leadership through reporting and dashboards
• Cross-Functional Collaboration Work closely with product, marketing, compliance, country teams, and creative teams to ensure consistent execution Adapt growth initiatives to regional market nuances and regulatory contexts Ensure all growth activities align with brand, compliance, and product strategies

Education and Experience

7 plus years in growth, performance marketing, product growth, or fintech marketing Proven success scaling acquisition and retention across web, mobile, SEO, ASO, and multi-channel funnels Experience in multi-market environments, ideally within fintech or trading Strong analytical skills in funnel optimization, forecasting, attribution, and experimentation Deep understanding of performance marketing, plus solid knowledge of mobile app marketing and ASOAbility to manage multiple growth levers without over-indexing on one channel Strong leadership, communication, and cross-functional collaboration skills

Why join CFI?

• We’re a fast-growing, multinational company
• Competitive salaries and benefits
• Work and learn with industry professions
• Supportive and collaborative environment
• Unlimited opportunities for growth and development