Head of Growth

Hyphen Connect Limited; Dubai; On-site; AED 293,793 - 440,690; Full time

Job summary

Hyphen Connect Limited in Dubai is looking for a Head of Growth to architect their user acquisition strategy within the rapidly evolving crypto landscape. This role demands creative thinkers capable of leveraging data to drive sustainable growth and an optimal user journey.

With a focus on growth marketing, performance marketing, and innovative growth hacking, the successful candidate will work closely with product and engineering teams. If you have 5+ years of experience in fintech, crypto, or AI, and a deep understanding of user behavior patterns, we want to hear from you!

Qualifications

• 5+ years of experience in growth marketing or user acquisition, specifically within fintech, crypto, or AI sectors.
• Strong analytical skills with the ability to interpret complex datasets.
• Experience managing growth budgets and using marketing automation tools.

Responsibilities

• Design and execute the overarching user acquisition strategy.
• Lead performance marketing efforts across digital channels.
• Implement growth hacking experiments to expand user base.
• Collaborate with product and engineering teams to improve user journey.
• Manage and analyze the full growth stack using data-driven decisions.

Skills

Growth marketing

User acquisition

Performance marketing

Analytical skills

Growth hacking

Knowledge of crypto market

Job description

We are building the definitive AI-powered crypto search engine, transforming how users discover, analyze, and interact with on-chain and off-chain data. Our mission is to make the complex world of crypto instantly accessible through intelligent, natural-language search. As Head of Growth, you will architect our user acquisition strategy, leveraging data-driven approaches to scale our platform into the go-to gateway for millions of crypto participants.

Core Responsibilities

Design and execute the overarching user acquisition strategy, focusing on sustainable growth loops and high-retention onboarding.

Lead performance marketing efforts across digital channels, optimizing spend based on rigorous CAC and LTV analysis.

Implement growth hacking experiments to identify new channels for user expansion, from viral referral programs to SEO-driven content strategies.

Work closely with the product and engineering teams to integrate growth-focused features and reduce friction in the user journey.

Manage and analyze the full growth stack, using data to drive decisions on product positioning and marketing messaging.

Requirements

5+ years of experience in growth marketing or user acquisition, specifically within the fintech, crypto, or AI sectors.

• Proven experience leading user acquisition, performance marketing, and growth hacking initiatives.

Strong analytical skills with the ability to interpret complex datasets and translate them into actionable growth tactics.

Proven track record of scaling consumer-facing platforms through a mix of performance marketing and organic growth hacking.

Deep understanding of the crypto market landscape and user behavior patterns within the Web3 ecosystem.

Experience managing growth budgets and working with modern marketing automation and analytics tools.