Head of Digital Commerce

Foreground LLC; Dubai; On-site; AED 200,000 - 420,000; Full time

Job summary

Foreground LLC in Dubai is seeking a strategic Head of Digital Commerce to own and scale the e-commerce and digital sales ecosystem. You will drive online revenue, optimise platform performance, and lead cross-functional teams across marketing, tech, product and fulfilment to deliver seamless customer journeys.

The role requires senior experience in e-commerce, digital platforms or marketplaces, with a track record in UAE/GCC markets, commercial ownership and strong leadership.

Qualifications

• Senior-level experience in e-commerce, digital platforms, or online marketplaces.
• Strong understanding of customer funnels, digital marketing, and UX.
• Experience scaling digital businesses in UAE/GCC markets is highly preferred.

Responsibilities

• Own online revenue, platform performance, and conversion optimization.
• Lead cross-functional teams across marketing, technology, product and fulfilment.
• Shape partnerships with marketplaces, payment providers, and technology vendors.

Skills

E-commerce leadership

Digital marketing

UX analytics

Data-driven

Education

Bachelor's degree in Business/Marketing

Tools

CRM platforms

Analytics tools

Job description

Our Client

Our client is a consumer-facing organisation undergoing a significant digital transformation, with e-commerce positioned as a core growth pillar. The business operates across physical and digital channels and is investing in technology, data, and customer experience.

The Role

The Head of Digital Commerce will be responsible for building and scaling the organisations e-commerce and digital sales ecosystem. This includes ownership of online revenue, platform performance, customer acquisition, and conversion optimisation. The role will lead cross-functional teams spanning marketing, technology, product, and fulfilment to deliver seamless customer journeys. A key focus will be driving profitability, data-driven decision-making, and platform scalability. The role will also shape partnerships with marketplaces, payment providers, and technology vendors.

Candidate Profile

The ideal candidate will bring senior-level experience in e-commerce, digital platforms, or online marketplaces. A strong understanding of customer funnels, digital marketing, UX, and performance analytics is required. Experience scaling digital businesses in the UAE or GCC markets is highly preferred. The candidate must demonstrate commercial ownership, leadership capability, and the ability to work across technical and non-technical teams. Retail or consumer sector exposure is a strong advantage.