Head of Client Acquisition

Emirates Investment Bank pjsc; Dubai; On-site; AED 420,000 - 800,000; Full time

Job summary

Emirates Investment Bank pjsc is seeking a Client Acquisition Lead to establish and head the Bank's Client Acquisition Office (CAO). You will drive the end-to-end acquisition funnel—from lead origination and qualification to RM allocation and funded client relationships—across referrals, partnerships, digital campaigns and relationship-led prospecting initiatives.

The role requires strategic leadership to grow the CAO and deliver growth through private banking collaboration, marketing, and

Qualifications

• Bachelor's degree in Business Administration, Finance, Marketing, Economics or related discipline.
• MBA or professional banking qualification preferred.
• Certifications in Wealth Management, Digital Marketing or Sales Leadership advantageous.

Responsibilities

• Define and execute the Bank's client acquisition strategy across priority affluent and HNW segments.
• Build scalable acquisition model aligned with Private Banking growth targets.
• Identify new acquisition channels and partnerships.
• Monitor market trends, competitor activity and refine strategy.
• Develop referral programmes with partners and introducers.
• Oversee campaigns, CRM governance, and data quality in acquisition efforts.

Education

Bachelor's in Business/Finance

MBA

Banking qualification

Job description

The Client Acquisition Lead will build and lead EIB's Client Acquisition Office, turning priority acquisition channels, referral sources and partnerships into a disciplined pipeline of qualified prospects and funded Private Banking relationships.

Purpose

The Client Acquisition Lead is responsible for establishing, managing and continuously improving Emirates Investment Bank's Client Acquisition Office (CAO).

The role holder will develop and execute the Bank's acquisition strategy across referral programmes, Al-Futtaim Group ecosystem opportunities, introducer relationships, strategic partnerships, digital campaigns and relationship-led prospecting initiatives.

The role is accountable for the end-to-end acquisition funnel, from prospect origination and qualification through Relationship Manager allocation and conversion into funded client relationships.

The role will serve as the primary owner of client acquisition performance and will work closely with Private Banking, Marketing, Product, Operations, Treasury, Compliance, Technology and external partners to support EIB's growth ambitions.

Key Performance Indicators

Commercial KPIs

• Qualified leads generated
• Meetings arranged with Relationship Managers
• Prospect-to-client conversion rate
• New clients acquired
• Net New Assets Under Management
• Introducer productivity

Operational KPIs

• Lead response times
• Qualification completion rates
• SLA adherence

Strategic KPIs

• Acquisition cost efficiency
• Growth of acquisition pipeline

Tasks

Acquisition Strategy & Business Development

• Define and execute the Bank's client acquisition strategy across priority affluent and HNW segments.
• Build a scalable acquisition model aligned with Private Banking growth targets.
• Identify new acquisition channels and business development opportunities.
• Monitor market trends, competitor activity and acquisition practices to refine strategy.

Referral & Partnership Management

• Develop referral programmes for clients, employees and business partners.
• Build, onboard and manage introducer and strategic partner relationships.
• Develop acquisition opportunities within the Al-Futtaim Group ecosystem.
• Negotiate commercial arrangements with approved introducers and referral sources.
• Establish governance and oversight standards for referral activity.

Acquisition Campaigns

• Oversee acquisition campaigns across all approved channels.
• Coordinate activities with Marketing and external agencies.
• Ensure consistency of client acquisition messaging.
• Approve campaign priorities and acquisition initiatives.
• Monitor campaign effectiveness and return on investment.

Lead Management & Conversion

• Own end-to-end acquisition funnel management from lead origination to conversion tracking.
• Define qualification criteria, lead scoring and routing methodologies.
• Establish RM allocation frameworks and monitor pipeline progression.
• Support Relationship Managers in maximizing conversion outcomes.

Reporting & Analytics

• Define acquisition KPIs and reporting standards.
• Review acquisition performance on a weekly and monthly basis.
• Analyze lead quality, channel effectiveness and acquisition costs.
• Monitor client acquisition economics and return on investment.
• Present acquisition performance reports to Executive Management.

Governance & Control

• Ensure acquisition activities comply with UAE regulatory requirements.
• Establish clear acquisition policies, procedures and service standards.
• Oversee CRM governance, data quality and reporting accuracy.
• Ensure client information is handled in accordance with information security requirements.
• Support Internal Audit, Compliance and Risk reviews as required.

Strategic Projects

• Support EIBx growth initiatives.
• Participate in product launches and acquisition-related projects.
• Contribute to enhancements of CRM, marketing automation and lead management capabilities.
• Support implementation of future acquisition operating model enhancements.

Management Responsibilities

• Lead and develop the Client Acquisition Office.
• Manage the Client Acquisition Specialist.
• Establish team objectives and performance standards.
• Drive a culture of accountability, professionalism and client focus.
• Foster collaboration across Private Banking, Marketing, Operations and Technology.
• Ensure disciplined execution of acquisition activities.

Qualifications

• Bachelor's Degree in Business Administration, Finance, Marketing, Economics or related discipline.
• MBA or professional banking qualification preferred.
• Professional certifications in Wealth Management, Digital Marketing, Business Development or Sales Leadership are advantageous.

Experience

• Minimum 10 years of experience in Private Banking, Wealth Management, Retail Banking or Financial Services.
• Proven track record in client acquisition and business development.
• Experience managing acquisition channels, introducers and partnerships.
• Strong understanding of affluent and HNW client segments.
• Experience within UAE financial services highly preferred.
• Previous leadership experience preferred.