Head of Brand Management

Mackenzie Jones Middle East; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Mackenzie Jones Middle East seeks a Head of Brand Management for a regional bank. You will own the brand strategy, ensure consistent brand expression across branches, digital platforms, and events, and lead governance and research activities to drive brand health and reputation.

The role requires a strong track record in banking or large consumer brands, with 8–10 years of relevant experience and a strategic, cross-functional leadership style.

Qualifications

• Bachelor's degree with 8–10 years of relevant experience.
• Preferred background in banking, brand consultancy, major agency, telecom or large customer-facing brand.

Responsibilities

• Own the brand strategy, positioning, architecture, and value proposition to build long-term brand equity.
• Define and manage brand expression across branches, website, apps, screens, social channels, and events for consistency.
• Strengthen brand presence across physical and digital touchpoints for distinctiveness and consistency.
• Establish and oversee brand governance standards aligning with a unified brand direction.
• Lead social media and influencer strategy to drive engagement and protect brand reputation.
• Oversee brand research, market insights, competitor analysis, and brand health tracking.
• Provide direction to Social Media, Brand Governance & Research, and Creative teams for aligned execution.
• Manage internal and external partners to deliver compliant, customer-focused, commercially effective initiatives.

Skills

Brand strategy

Brand governance

Social media strategy

Stakeholder management

Brand research

Education

Bachelor's degree

Job description

Hiring a Head of Brand Management for a local bank in the region!

Key Responsibilities:

• Own the company’s overall brand strategy, positioning, architecture, and value proposition to build and strengthen long-term brand equity across the organization.
• Define and manage the brand expression across branches, website, mobile applications, digital screens, social media channels, and events to ensure a consistent customer experience.
• Strengthen the company’s brand presence across both physical and digital touchpoints to improve distinctiveness, consistency, and overall market positioning.
• Establish and oversee brand governance standards and controls, ensuring all brand applications follow approved guidelines and align with one unified brand direction.
• Lead the social media and influencer strategy to drive digital engagement, strengthen brand relevance, and protect and enhance the company’s reputation.
• Oversee brand research, market insights, competitor analysis, and brand health tracking to support informed brand decisions and measure overall brand performance.
• Provide direction to the Social Media, Brand Governance & Research, and Creative teams to ensure aligned priorities, effective execution, and consistent brand delivery.
• Manage internal stakeholders and external partners to deliver brand initiatives that are compliant, customer-focused, and commercially effective.

Experience:

• Bachelors degree with minimum 8-10 Years of relevant experience.
• Preferred background in banking, brand consultancy, major agency, telecom or large customer-facing brand.