Hands-On Digital Growth & Content Marketing for Bookings

International Global Talent; Dubai; On-site; AED 90,000 - 180,000; Full time

Job summary

International Global Talent in Dubai is seeking a Digital Growth & Content Marketing Executive to own its digital presence. You will write, film, edit, design and run Meta and TikTok ads on site every day, hands-on, with no team beneath you and no outsourcing to agencies.

This role is focused on bookings and revenue, not likes. You’ll manage Instagram, TikTok and Google Business profiles, support SEO, and coordinate campaigns with branch managers, reporting performance to leadership.

Qualifications

• 3–5 years of digital marketing experience.
• Strong proficiency in video editing and design tools.
• Experience with paid campaigns and bookings-focused results.

Responsibilities

• Lead end-to-end digital marketing plans for all locations.
• Run lead and booking campaigns across paid and organic channels.
• Build and optimise Meta and TikTok ads, including audience and creatives.
• Shoot and edit short-form video on site; before/after client moments.
• Design branded graphics, carousels, menus and campaign assets.
• Manage Instagram, TikTok and Google Business profiles.
• Support SEO and website content for local beauty searches.
• Coordinate offers and launches with branch managers.
• Track performance against bookings/retention and report to leadership.

Skills

Digital marketing

Meta Ads

Video editing

Graphic design

Social media management

SEO

Content writing

Briefing freelancers

Tools

Premiere Pro

CapCut

Canva Pro

Photoshop

Meta Ads Manager

Job description

International Global Talent in Dubai is seeking a Digital Growth & Content Marketing Executive to own its digital presence. You will write, film, edit, design and run Meta and TikTok ads on site every day, hands-on, with no team beneath you and no outsourcing to agencies.

This role is focused on bookings and revenue, not likes. You’ll manage Instagram, TikTok and Google Business profiles, support SEO, and coordinate campaigns with branch managers, reporting performance to leadership.