Growth Marketing Manager

Remotedxb; Dubai; On-site; AED 201,000 - 312,000; Full time

Job summary

OneImaging seeks a results-oriented Engagement Marketing Operations Specialist in Dubai to build and run a high-performance program that drives service utilization. This role blends data, automation, and creative content to engage patients and providers, leveraging Braze and other tech to scale campaigns.

You will collaborate with product, customer and support teams, translate healthcare data into targeted strategies, and iterate on engagement ideas based on analytics to improve outcomes.

Qualifications

• 2+ years of experience in marketing with a focus on engagement and utilization.
• Experience in B2C or B2B2C environments.
• Proven track record in scaling marketing operations and managing Braze.
• Strong analytical skills for data-driven decision making.
• Creative mindset for content and strategy development.
• Digital health industry experience is highly preferred.

Responsibilities

• Build and run a high performance Engagement Marketing Operation to drive service utilization.
• Execute and optimize multi-channel campaigns using data and automation.
• Implement marketing operations infrastructure that integrates with the tech stack.
• Leverage healthcare data to identify targeted marketing strategies.
• Partner with customer and member services teams to ensure alignment.
• Iterate on creative ideas and engagement strategies using data.

Skills

Engagement marketing

Campaign optimization

Data-driven decision making

Creative content development

Multi-channel campaigns

Healthcare data familiarity

Tools

Braze

CRM platforms

Job description

Responsibilities

• Build and run a high performance Engagement Marketing Operation to drive service utilization
• Execute and optimize multi-channel campaigns using data and automation
• Implement marketing operations infrastructure that integrates with the tech stack
• Leverage healthcare data to identify targeted marketing strategies
• Partner with customer and member services teams to ensure alignment
• Iterate on creative ideas and engagement strategies using data

Requirements

• 2+ years of experience in marketing with a focus on engagement and utilization
• Experience in B2C or B2B2C environments
• Proven track record in scaling marketing operations and managing Braze
• Strong analytical skills for data-driven decision making
• Creative mindset for content and strategy development
• Digital health industry experience is highly preferred

About the Company

OneImaging provides a concierge approach to radiology services, helping patients access essential imaging at fair prices through a premium-quality network of over 5,000 providers.