Growth and Marketing Manager

AXIAN Telecom; Dubai; On-site; AED 300,000 - 500,000; Full time

Job summary

AXIAN Telecom is seeking a Growth and Marketing Manager for its Group Super App to drive growth, acquisition, engagement, and retention across global markets. You will collaborate with regional OpCos to balance global scalability with local relevance, leveraging data, experimentation, and consumer insights to meet ambitious goals.

Leadership of GTM plans and KPI tracking are key. The role requires hands-on leadership of digital campaigns, A/B testing, and cross-functional collaboration to

Qualifications

• 3+ years in digital customer engagement or growth within banking/fintech.
• Strong data analytics to derive insights and drive decisions.
• Experience leading customer engagement campaigns or initiatives.
• Experience with app engagement/analytics tools (Mixpanel, Airship, MoEngage).

Responsibilities

• Develop and implement growth and marketing strategy and roadmap for the group and OpCo levels.
• Align product initiatives with objectives and governance to enable sprint rollouts.
• Oversee go-to-market plans and marketing activities to meet targets.
• Monitor campaign performance with data-driven optimizations and reporting.
• Collaborate with stakeholders to communicate updates and drive adoption.

Skills

Digital marketing

Growth strategy

Data analytics

Campaign management

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/Analytics/CS

Tools

Mixpanel

Airship

MoEngage

Job description

As the Growth and Marketing Manager for our Group Super App, you will drive the growth and marketing strategy of a multi-service platform used by millions worldwide. You will collaborate closely with regional Operating Companies (OpCos) to ensure the app balances global scalability with local relevance. By aligning centralized innovation with OpCo execution, you will lead user acquisition, engagement, and retention for innovative, digital-first telecommunications globally. This role will develop and implement growth marketing strategies leveraging data, experimentation, and consumer insights to meet ambitious business goals.

Essential duties and responsibilities include.

• Develop and execute a comprehensive growth and marketing strategy and roadmap for the selfcare at group and opco level.
• Align product initiatives with business objectives and stakeholder requirements to drive operational excellence and streamline processes and issue a clear sprint roll out according to priorities.

2.Requirements definition and gathering

• Design and execute comprehensive growth marketing strategies to drive user acquisition, engagement, and retention aligned with business objectives.
• Oversee and implement go-to-market plans, ensuring seamless execution of marketing activities to meet key commercial targets.
• Use data and performance metrics to derive actionable insights, continuously optimizing user engagement and marketing effectiveness.
• Develop and run A/B tests and digital experiments to maximize conversion rates and refine customer experiences.
• Manage and optimize all marketing channels, both organic and paid, to ensure impactful and efficient outcomes.
• Monitor and report campaign performance, adjusting strategies to improve results based on actionable insights.

3.Stakeholder management and governance

• Set up and animate the appropriate governance to monitor the project, approve the new release to pilot the execution of the project.
• Build strong relationships with internal stakeholders, including business leaders, department heads, and end-users, to gather feedback, address concerns, and drive adoption the product.
• Communicate product updates and enhancements effectively to ensure alignment.

4.Performance review

• Track global and OpCo-specific KPIs (DAU, retention, revenue) to measure success and iterate based on data insights.
• Report progress to group leadership and OpCo stakeholders, highlighting risks, opportunities, and outcomes.
• Support operating companies in identifying performance improving actions to be implemented to deliver and accelerate business performance.

As a Growth and Marketing Manager, you will be responsible for collaborating closely with the Segment Lead to achieve the following objectives:

• Digital Customer Acquisition: Assist in developing strategies, partnerships and campaigns to attract new customers to our digital banking platform, enhancing our market presence.
• Customer Engagement: Actively engage existing customers to drive product usage, adoption, and overall satisfaction, promoting long-term relationships.
• Content Ideation: Develop creative and engaging content to support marketing and communication efforts, aligning with the brand's messaging and values.
• Data Analytics: Utilize data analytics tools and techniques to gather insights into customer behavior and preferences, enabling data-driven decisions and strategies.
• Reporting: Generate regular reports on customer engagement metrics, performance, and feedback to evaluate and improve strategies.

What are we looking for and what does it require to be Growth and Marketing Manager?

Skills Required

• Minimum 3+ years of proven experience in digital customer engagement, business growth, or a related role within the banking or financial industry.
• Strong data analytics skills with the ability to gather insights into customer behavior and preferences, and a track record of making data-driven decisions to enhance customer engagement strategies.
• Demonstrated experience in leading or being directly involved in the planning, execution, and successful management of customer engagement campaigns or initiatives.
• Experience in app engagement and analytics tools such as Mixpanel, Airship, MoEngage etc.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams with proven ability to think creatively and generate innovative ideas.
• Ability to thrive in a fast-paced, dynamic environment and handle multiple priorities.

Educational & other Requirements

• Bachelor's in business/Marketing/Analytics/CS with 4+ years of experience with a focus on digital products and startup ecosystem.
• Thorough knowledge of Marketing and New age Markets
• Negotiation and Partner Management
• Stakeholders Management
• Conflict Management
• Decision Making and Problem Solving
• Teamwork and Collaboration
• Growth-mindset, Attention to detail, Willingness to learn
• Result Oriented, Creativity and Innovation, Flexible and Adaptable.