Growth Marketing Lead: Lead Gen & Campaign Strategy

Al Ghurair; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Al Ghurair Investment is a diversified family business group in the Middle East with operations in seven sectors, including foods, resources, properties, construction, energy, mobility, and ventures. The role supports planning and executing integrated campaigns focused on lead generation and pipeline contribution, coordinating across departments, agencies, and suppliers.

The ideal candidate has a marketing background with 3–5 years of experience, strong digital and content marketing knowledge,

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3–5 years of experience in a marketing role.
• Demonstrated experience in lead generation marketing — running or supporting campaigns designed to capture, nurture, and convert leads, not just build awareness.
• Strong knowledge of digital marketing, social media, content marketing, email marketing, and campaign management.
• Experience using marketing analytics tools and CRM platforms is preferred.
• Excellent project management, communication, and stakeholder management skills.
• Strong analytical skills with the ability to interpret data and generate insights.
• A proactive, self-starting mindset — comfortable taking initiative and driving things forward independently.
• A genuine interest in cars and the automotive industry — automotive experience is a plus, but passion for the category matters more than the résumé line.

Responsibilities

• Support the planning and execution of integrated marketing campaigns across digital and offline channels, with a strong focus on lead generation and pipeline contribution.
• Coordinate and manage marketing activities across internal departments, agencies, media partners, and suppliers, ensuring deliverables are on brief, on time, and on budget.
• Manage the day-to-day relationship with social media, digital, and creative agencies — briefing requirements, reviewing output, and ensuring content and campaigns are executed to standard.
• Oversee website content, email marketing, and promotional campaigns end-to-end, working with the relevant agencies/vendors to execute.
• Monitor and report on campaign performance, analyze results, and provide actionable recommendations — with particular attention to lead quality, conversion, and cost-per-lead metrics.
• Manage market research and competitor analysis initiatives, working with research partners or internal data to identify opportunities and industry trends.
• Support and help coordinate product launches, events, activations, sponsorships, and corporate initiatives, managing timelines and external suppliers.
• Review and approve all marketing materials to ensure alignment with brand standards and campaign objectives before they go live.
• Manage the marketing budget and track campaign expenditures across all active initiatives.
• Brief and manage the development of marketing collateral, presentations, and communication materials through agencies or design partners.
• Stay up to date with emerging marketing trends, tools, and best practices, particularly in digital and performance marketing, and bring recommendations back to the business.

Skills

Lead generation

Digital marketing

Social media

Content marketing

Email marketing

Campaign management

Analytics

Project management

Stakeholder management

Self-starting

Automotive interest

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Job description

Al Ghurair Investment is a diversified family business group in the Middle East with operations in seven sectors, including foods, resources, properties, construction, energy, mobility, and ventures. The role supports planning and executing integrated campaigns focused on lead generation and pipeline contribution, coordinating across departments, agencies, and suppliers.

The ideal candidate has a marketing background with 3–5 years of experience, strong digital and content marketing knowledge,