Growth-Focused Assistant Category Manager, Own Brands

Al Futtaim Private Company (LLC); Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Al Futtaim Private Company (LLC) is seeking an Assistant Category Manager to support Own Brands and Exclusive Brands growth. You will drive sales, manage assortments, pricing, and promotions, and collaborate with suppliers and internal teams for successful launches.

The role focuses on developing brand plans, optimizing profitability, and expanding the portfolio across channels. A 2–5 year background in brand/category management with strong analytics is preferred.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Retail Management, or related field.
• 2-5 years of experience in Brand Management, Category Management, Marketing, or Retail.
• Experience in Beauty, Skincare, FMCG, Health & Wellness, or Retail is preferred.
• Strong analytical and commercial acumen.

Responsibilities

• Support the development and execution of annual brand plans for Own Brands and Exclusive Brands.
• Drive sales, margin, and profitability targets through pricing, assortment, and promotions.
• Monitor brand performance and identify growth opportunities through sales analysis and insights.
• Work with suppliers and internal stakeholders to ensure launches and activations.
• Support forecasting, inventory planning, and stock management.
• Develop initiatives to increase Own Brands and Exclusive Brands sales across markets.
• Identify white space opportunities and new product categories to expand the portfolio.
• Drive customer adoption through value propositions, innovation, and differentiation.
• Support exclusive launches and hero product campaigns.
• Track KPIs and recommend actions to improve brand productivity.
• Partner with Marketing and E-commerce to execute integrated campaigns.
• Support digital, social media, CRM, influencer, and in-store activation plans.
• Ensure strong brand visibility across stores and online channels.
• Analyze customer trends and consumer behavior to improve engagement and conversion.
• Conduct competitor benchmarking, trend analysis, and market research.
• Monitor category performance, brand health, and customer feedback.
• Prepare regular business reviews and performance reports with actionable insights.
• Identify opportunities from K-Beauty, J-Beauty, C-Beauty, and emerging global beauty trends.
• Collaborate with Merchandising, Supply Chain, Marketing, Operations, Finance, and Store Teams to ensure flawless execution.
• Coordinate launch timelines, promotional calendars, and inventory readiness.
• Ensure all brand initiatives are delivered on time and within budget.

Skills

Advanced Excel

PowerPoint

Stakeholder management

Commercial mindset

Strategic planning

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business Administration, Retail Management, or related field

Job description

Al Futtaim Private Company (LLC) is seeking an Assistant Category Manager to support Own Brands and Exclusive Brands growth. You will drive sales, manage assortments, pricing, and promotions, and collaborate with suppliers and internal teams for successful launches.

The role focuses on developing brand plans, optimizing profitability, and expanding the portfolio across channels. A 2–5 year background in brand/category management with strong analytics is preferred.