Brand Growth Assistant - Own Brands (Retail, UAE)

Robinson & Co (Singapore) Pte Ltd; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Al-Futtaim Retail in the UAE is seeking an Assistant Category Manager for Own Brands and Exclusive Brands to drive growth, launches, and brand visibility across Watsons and other channels. You will lead cross-functional execution with suppliers, Merchandising, Marketing, and Store Teams to strengthen market position.

The role emphasizes sales impact, profitability, and consumer insight, requiring 2–5 years in Brand/Category management or retail, with a strong analytical mindset.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Retail Management, or related field.
• 2–5 years of experience in Brand Management, Category Management, Marketing, or Retail.
• Experience in Beauty, Skincare, FMCG, Health & Wellness, or Retail preferred.
• Strong analytical and commercial acumen.

Responsibilities

• Support the development and execution of annual brand plans for Own Brands and Exclusive Brands.
• Drive sales, margin, and profitability targets through effective assortment, pricing, and promotional strategies.
• Monitor brand performance and identify growth opportunities through sales analysis and market insights.
• Work closely with suppliers and internal stakeholders to ensure successful product launches and brand activations.
• Support forecasting, inventory planning, and stock management to optimize availability and minimize aged stock.
• Develop initiatives to increase Own Brands and Exclusive Brands sales participation across markets and channels.
• Identify white space opportunities and new product categories to expand the portfolio.
• Drive customer adoption through value propositions, innovation, and differentiation.
• Support execution of exclusive launches and hero product campaigns.
• Track KPIs and recommend actions to improve brand productivity.
• Partner with Marketing and E-commerce to execute integrated campaigns.
• Support digital, social media, CRM, influencer, and in-store activation plans.
• Ensure strong brand visibility across stores and online channels.

Skills

Advanced Excel

PowerPoint

Stakeholder management

Commercial mindset

Project management

Education

Bachelor's degree in Marketing, Business Administration, Retail Management, or related field

Job description

Al-Futtaim Retail in the UAE is seeking an Assistant Category Manager for Own Brands and Exclusive Brands to drive growth, launches, and brand visibility across Watsons and other channels. You will lead cross-functional execution with suppliers, Merchandising, Marketing, and Store Teams to strengthen market position.

The role emphasizes sales impact, profitability, and consumer insight, requiring 2–5 years in Brand/Category management or retail, with a strong analytical mindset.