Growth-Driven Brand & Digital Marketing Lead

Times World Information Technology; Dubai; On-site; AED 300,000 - 550,000; Full time

Job summary

Times World Information Technology is seeking a senior marketing leader to shape brand positioning and drive content and digital campaigns from Dubai. You will translate complex tech capabilities into clear messages and align campaigns with strategic goals across markets and channels.

The role requires 7+ years in brand, content, and digital marketing, strong English writing, and the ability to guide teams and agencies toward measurable results. UAE residency is preferred.

Qualifications

• 7+ years in brand, content, and digital marketing with team leadership.
• Excellent English writing and editing skills with a published portfolio.
• Ability to develop positioning and marketing plans for both a company brand and products.
• Strong understanding of digital campaigns, paid media, SEO, analytics, and performance reporting.
• Residing in the UAE and able to work in Dubai.

Responsibilities

• Develop and maintain clear brand positioning and voice across markets and channels.
• Create marketing strategies based on audiences, value propositions and commercial goals.
• Translate complex capabilities into persuasive messages.
• Plan and coordinate campaigns with company leadership.
• Monitor market developments, competitors and customer needs to identify opportunities.

Education

Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field

Brand strategy

Content marketing

Digital marketing

Team leadership

English writing

Campaign management

Project management

Visual storytelling

Performance analytics

Tools

AI tools

SEO tools

Analytics platforms

Job description

Times World Information Technology is seeking a senior marketing leader to shape brand positioning and drive content and digital campaigns from Dubai. You will translate complex tech capabilities into clear messages and align campaigns with strategic goals across markets and channels.

The role requires 7+ years in brand, content, and digital marketing, strong English writing, and the ability to guide teams and agencies toward measurable results. UAE residency is preferred.