Brand and Digital Marketing Manager

Timesworld; Dubai; On-site; AED 360,000 - 600,000; Full time

Job summary

Timesworld is seeking a senior marketing leader in the UAE to shape brand messaging and drive integrated campaigns across channels. The role requires deep experience in brand, content, and digital marketing, plus strong leadership to guide a growing team.

You will craft positioning, oversee campaigns, and ensure content quality from website to social media. Based in the UAE, you will collaborate with product teams to articulate product value, optimize SEO, and boost audience engagement.

Qualifications

• Bachelor's degree in marketing, communications, business, or journalism.
• 7+ years of experience in brand, content, and digital marketing.
• Proven ability to develop positioning and marketing plans.
• Hands-on experience with digital campaigns, paid media, SEO, and analytics.
• Strong project management skills.
• Ability to understand technology products and explain their value to business audiences.
• Must be currently residing in the UAE.

Responsibilities

• Develop and maintain clear positioning and a consistent voice for Timesworld across its markets and channels.
• Create marketing strategies for products and services based on audiences and commercial goals.
• Write and oversee content for the website, campaigns, emails, and social media.
• Plan and execute campaigns across search, paid media, email, and social media.
• Improve website content for search visibility, including AI-assisted search.
• Lead the marketing team, set priorities, and ensure timely delivery.
• Guide the visual quality of marketing materials and provide feedback to designers.

Skills

Brand marketing

Content marketing

Digital marketing

SEO

Analytics

Project management

Team leadership

Audience understanding

Education

Bachelor's degree in marketing, communications, business, or journalism

Job description

Responsibilities

• Develop and maintain clear positioning and a consistent voice for Timesworld across its markets and channels
• Create marketing strategies for products and services based on audiences and commercial goals
• Write and oversee content for the website, campaigns, emails, and social media
• Plan and execute campaigns across search, paid media, email, and social media
• Improve website content for search visibility, including AI-assisted search
• Lead the marketing team, set priorities, and ensure timely delivery
• Guide the visual quality of marketing materials and provide feedback to designers

Requirements

• Bachelor's degree in marketing, communications, business, or journalism
• At least 7 years of relevant experience in brand, content, and digital marketing
• Proven ability to develop positioning and marketing plans
• Hands-on experience with digital campaigns, paid media, SEO, and analytics
• Strong project management skills
• Ability to understand technology products and explain their value to business audiences
• Must be currently residing in the UAE

About the Company

Timesworld is a leading provider of data management, market research, analytics, and business intelligence solutions, specializing in data unification and cognitive solutions.