Branding & Visual Identity
- Maintain and develop Town Bakery's overall brand identity.
- Ensure consistent use of logos, colors, typography, photography, and visual elements.
- Create and update brand guidelines when required.
- Develop visual concepts for new products, campaigns, branches, and seasonal launches.
Menu Design
- Design and update cafe and restaurant menus, digital menu screens, menu boards, takeaway and delivery menus.
- Create seasonal and promotional menus.
- Ensure layouts are attractive, easy to read, and consistent with the brand.
Food Packaging
- Design bakery, pastry, cake, dessert, sandwich, takeaway, and gift packaging.
- Design coffee cups, sleeves, paper bags, stickers, labels, food containers, and seasonal packaging.
- Prepare accurate print-ready artwork and dielines and coordinate with packaging/printing suppliers.
Marketing & Advertising
- Design posters, flyers, brochures, vouchers, coupons, promotional cards, and campaign materials.
- Develop indoor and outdoor advertising artwork and product-launch materials.
- Create designs for Ramadan, Eid, UAE National Day, Emirati Women's Day, and other seasonal occasions.
Social Media & Digital Design
- Create Instagram posts, Stories, Reels covers, digital advertisements, banners, and online promotional graphics.
- Prepare artwork for delivery platforms and digital campaigns.
- Resize and adapt campaign artwork across multiple formats while maintaining brand consistency.
Corporate & Business Materials
- Design and update company profiles, presentations, business proposals, business cards, letterheads, email signatures, and stationery.
- Create corporate templates and professional presentations for landlords, malls, corporate clients, and business partners.
In-Store & Branch Materials
- Design shop signage, promotional displays, counter signs, table signs, table tents, QR displays, window graphics, stickers, floor-standing posters, and directional signage.
- Develop visual materials for new branch openings.
Product & Food Presentation
- Prepare food and product images for menus, advertising, and campaigns.
- Perform image retouching, background removal, color correction, and product-image enhancement.
- Create attractive product compositions for marketing materials.
Print & Production
- Prepare professional print-ready files with correct dimensions, bleed, resolution, color profiles, and production specifications.
- Review printer proofs and samples before mass production.
- Communicate with printing, signage, and packaging suppliers and check final production quality.
File & Asset Management
- Maintain an organized library of editable design files, images, logos, templates, fonts, and brand assets.
- Maintain current versions of menus, packaging, signage, and campaign materials so files can be easily updated.
Desired Candidate Profile
- Proven experience as a Graphic Designer.
- Good knowledge of Adobe Photoshop, Illustrator, InDesign, Canva, or equivalent design software.
- Strong creative and visual design skills.
- Ability to understand instructions and convert ideas into professional designs.
- Ability to work independently while maintaining regular communication with Management.
- Good time management and ability to meet deadlines.
- Candidates must be available for face-to-face meetings and on-site coordination when required.
- A portfolio of previous work is required.
Required Skills
- Strong proficiency in Adobe Illustrator, Photoshop, and InDesign.
- Excellent knowledge of typography, layout, color, visual hierarchy, packaging, and print production.
- Ability to prepare professional print-ready artwork and packaging dielines.
- Strong photo-retouching and image-editing skills.
- Ability to follow and develop established brand guidelines.
- Ability to manage multiple projects and deadlines simultaneously.
- High attention to detail, especially pricing, spelling, dimensions, and production specifications.
- Strong communication and teamwork skills.
- F&B;, hospitality, bakery, cafe, restaurant, retail, or lifestyle-brand experience is highly preferred.
Additional Skills - Advantage
- Basic video editing and motion graphics.
- Adobe Premiere Pro and/or After Effects.
- Photography and food photography knowledge.
- Canva and Figma.
- Basic website graphics/UI design.
- AI-assisted creative/design tools.
- Arabic and English typography and layout experience.
Portfolio Requirement
Applicants must provide a portfolio demonstrating previous work. Preference will be given to portfolios showing
experience in F&B; branding, menu design, food packaging, social media campaigns, posters, signage, company
profiles, and print production.