Global Social Media Strategy Leader

Etihad; Abu Dhabi; On-site; AED 500,000 - 800,000; Full time

Job summary

Etihad Airways is seeking a Senior Manager, Social Media to lead a global social media strategy from our Abu Dhabi base. You will oversee a team, partner with executives, agencies, creators, and influencers to deliver measurable impact across the marketing funnel.

You will drive strategic social initiatives, optimise content, and ensure a premium, brand‑first presence across platforms, contributing to Etihad's growth and exceptional customer experiences.

Qualifications

• 10+ years of experience in social media, digital marketing, or content strategy.
• Proven track record of developing and executing high‑impact social media strategies.
• Experience operating in complex, global organisations with multiple stakeholders.

Responsibilities

• Lead global social media strategy and day‑to‑day operations.
• Oversee a team of social media professionals and coordinate with executives and partners.
• Drive content development, calendars, and performance optimization.
• Translate data into actionable insights and ROI for senior stakeholders.

Skills

Social media strategy

Leadership

Stakeholder management

Analytics & insights

Team leadership

Education

Bachelor's degree

Tools

Adobe Creative Suite

Job description

Etihad Airways is seeking a Senior Manager, Social Media to lead a global social media strategy from our Abu Dhabi base. You will oversee a team, partner with executives, agencies, creators, and influencers to deliver measurable impact across the marketing funnel.

You will drive strategic social initiatives, optimise content, and ensure a premium, brand‑first presence across platforms, contributing to Etihad's growth and exceptional customer experiences.