Influencer Marketing Manager

Etihad; Abu Dhabi; On-site; AED 90,000 - 150,000; Full time

Job summary

Etihad Airways in Abu Dhabi is seeking a Manager Social Media Influencer Management to develop and manage relationships with influencers and celebrities to enhance our brand presence and engage our target audience.

You will lead influencer strategy, campaign execution, content coordination, and contracts, ensuring alignment with Journey 2030 and regulatory guidelines, with fluency in English and strong aviation/travel industry insight.

Qualifications

• Minimum 5 years' experience with a global social or digital agency, or in-house at a major brand.
• Demonstrated influencer management experience with strategy, planning and execution.
• Proven project management experience with agencies and external partners.
• Fluency in English; Arabic is a plus.
• Background in aviation, travel, tourism, or lifestyle is preferable

Responsibilities

• Develop and execute influencer marketing strategy aligned with Etihad's brand goals and objectives.
• Plan, coordinate, and execute influencer marketing campaigns, ensuring high-quality, on-brand messaging.

Skills

Influencer management

Strategic planning

Campaign management

Project management

English communication

Job description

Job Description:

The Manager Social Media Influencer Management is responsible for developing and managing relationships with social media influencers and celebrities to enhance our brand presence and engage with our target audience effectively. This role is crucial in ensuring that our brand and Marketing narrative and objectives are consistently communicated through influencer partnerships and collaborative content.

The Social Media Influencer Management is comprehensive, involving strategic planning, relationship building, and campaign execution to leverage influencer marketing as a key component of our social media strategy

• Influencer Strategy Development: Develop and execute a comprehensive influencer marketing strategy aligned with Etihad's brand goals and objectives. Identify and onboard suitable influencers that align with our brand values and target audience. Assist in developing and managing influencers calendars that align with business priorities and influencer schedules.
• Campaign Management: Plan, coordinate, and execute influencer marketing campaigns, ensuring alignment with overall marketing strategies. Manage the creation and delivery of influencer content, ensuring high-quality and on-brand messaging.
• Relationship Building: Build and maintain strong relationships with influencers, agencies, and key industry contacts. Negotiate contracts and manage influencer partnerships to maximize ROI.
• Content Coordination: Collaborate with influencers to generate engaging content, including posts, stories, videos, and vlogs. Ensure that all influencer-generated content adheres to brand guidelines and regulatory requirements.

Qualifications

• Experience: Minimum of 5 years' experience with a global social or digital agency, or in-house at a major brand.
• Influencer Management Expertise: Demonstrated experience in Influencers management with a strong background in strategy, planning and execution.
• Project Management: Proven experience in project management and working with agencies and external partners.
• Language Skills: Fluency in English; Arabic is a plus.
• Industry Knowledge: Background in aviation, travel, tourism, or lifestyle is preferable

Additional Information

Etihad Airways is more than the UAE's national airline - we're shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our "Journey 2030" ambition to double our fleet, expand our network and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.

To learn more visit www.etihad.com

• Division: Revenue & Commercial Division