Global SEO & AI-Search Director — Strategy Lead

Salt; United Arab Emirates; Sur place; AED 304 000 - 607 000; Temps partiel

Résumé du poste

SALT is seeking a freelance SEO & AI-Search Director to lead a major search programme for a large retail and lifestyle organisation operating across the GCC and MENA region. You will develop and present the strategic proposal, then take responsibility for leading the account on appointment.

This highly visible role requires senior group-level search expertise, stakeholder management and the ability to coordinate activity across brands, markets, domains and agency partners.

Qualifications

• Demonstrable experience leading Group-level or portfolio-wide SEO programmes across multiple brands.
• Experience delivering search programmes in GCC or MENA region across sectors.
• Experience leading SEO programmes across Arabic- and English-language markets.
• Knowledge of AI Search / Generative Engine Optimisation.

Responsabilités

• Own and shape the Group-wide search strategy across SEO, ASO and AI Search/GEO.
• Lead a multidisciplinary delivery team comprising senior SEO, ASO, GEO and content specialists.
• Establish the account's governance model, including reporting structures, quarterly business reviews, SLAs and brand approvals.
• Act as the senior strategic contact for Group stakeholders and individual brand marketing teams.
• Manage the evolving scope of the programme as additional brands, markets and domains are introduced.
• Coordinate effectively with SEM and media agency, digital agency, technology teams and other partners.
• Contribute to the development and presentation of the proposal, including methodology, team structure and case studies.
• Maintain a strong commercial overview of scope, deliverables, service levels and a substantial multi-business-unit retainer.

Description du poste

SALT is seeking a freelance SEO & AI-Search Director to lead a major search programme for a large retail and lifestyle organisation operating across the GCC and MENA region. You will develop and present the strategic proposal, then take responsibility for leading the account on appointment.

This highly visible role requires senior group-level search expertise, stakeholder management and the ability to coordinate activity across brands, markets, domains and agency partners.